Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

Coursera
Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
★ 4.5 (255) · Anfänger · Spezialisierung · 3–6 Monate

Northwestern University
Kompetenzen, die Sie erwerben: Verhandlung, Ressourcen-Zuweisung, Marketing, Beeinflussung, Strategische Kommunikation, Führungsqualitäten, Persuasive Kommunikation, Krisenmanagement, Leiterschaft, Zusammenarbeit, Teamarbeit, Führung des Teams, Design Thinking, Ideenfindung, Organisatorische Führung, Datengestützte Entscheidungsfindung, Funktionsübergreifende Teamführung, Menschenzentriertes Design, Innovation, Kommunikation mit Interessenvertretern, Datengesteuertes Marketing
★ 4.7 (5506) · Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Facebook, Erstellung von Inhalten, Werbekampagnen, Online-Werbung, Inhalt der sozialen Medien, Informationen zum Datenschutz, Social Media Marketing, Werbung, Marketing für soziale Medien, Kampagnenmanagement, Bezahlte Medien, Markenmanagement, Soziale Medien, Kampagnen für soziale Medien, Digitale Werbung, Werbetexten, Datengesteuertes Marketing, Instagram
★ 4.8 (2653) · Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies
Gemischt · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Marketing Collateral, Generative AI, Visual Storytelling, Content Optimization, AI powered creativity, Content Creation, AI Personalization, Prompt Engineering Tools, Animations, ChatGPT, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
★ 4.5 (795) · Mittel · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)
Anfänger · Kurs · 1–4 Wochen

IESE Business School
Kompetenzen, die Sie erwerben: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis
★ 4.8 (3579) · Anfänger · Spezialisierung · 3–6 Monate