Do I need prior AI experience to take this course?

Not at all. This course is designed to meet you where you are and focuses on practical ways to use AI without requiring technical or coding knowledge.

Who is this course for?

This course is a great fit for anyone involved in shaping product direction who wants to make stronger, more informed decisions using AI as a support tool.

How will this help my product work?

<text variant="body1">You'll learn how to use AI to better understand customers, explore opportunities, and make strategic choices that guide product direction with greater confidence.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Product Discovery & Strategy

kurs ist nicht verfügbar in Deutsch (Deutschland)

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AI for Product Discovery & Strategy

Dieser Kurs ist Teil von Spezialisierung „Agile for the Modern Product Manager“

Dozent: Scrum Alliance

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Use AI to uncover customer insights and market opportunities that inform product direction.
Apply AI to support strategic planning, prioritization, and long-term product decisions.
Develop a clearer product vision by connecting data, customer needs, and business goals.

Kompetenzen, die Sie erwerben

Kategorie: Customer Analysis
Kategorie: Ideation
Kategorie: Scrum (Software Development)
Kategorie: Product Planning
Kategorie: AI Product Strategy
Kategorie: AI powered creativity
Kategorie: Brainstorming
Kategorie: AI Integrations
Kategorie: AI Enablement
Kategorie: Market Intelligence
Kategorie: Product Strategy
Kategorie: Strategic Thinking
Kategorie: Agile Product Development
Kategorie: Decision Intelligence
Kategorie: Customer Insights
Kategorie: Data-Driven Decision-Making
Kategorie: Market Analysis
Kategorie: Forecasting
Kategorie: Research Reports

Werkzeuge, die Sie lernen werden

Kategorie: Generative AI

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Januar 2026

Bewertungen

4 Aufgaben

Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Agile for the Modern Product Manager“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 4 Module

In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions.

Completing this course helps product professionals move beyond intuition alone and strengthen their ability to explore opportunities, prioritize work, and shape product direction. Learners will practice using AI to surface patterns in customer feedback, evaluate competitive landscapes, and connect product choices more directly to business goals. What makes this course unique is its focus on strategy, not automation. Rather than replacing product judgment, the course shows how AI can enhance critical thinking and support human decision-making across discovery, planning, and prioritization. Designed by Scrum Alliance, this course helps learners build confidence using AI to guide product strategy in modern, complex organizations.

Moduldetails

Welcome to AI for Product Discovery and Strategy! This course will equip you to harness artificial intelligence to uncover hidden opportunities and shape the future of your products. Through practical techniques and real-world applications, you'll learn to transform data into insights, turning ideas into impactful, strategic innovations. In this module, you'll begin by using generative AI to understand your target audience. Product owners or managers are responsible for developing your product strategy, market analysis, and competitor research to create a data-driven product vision. In the past, these tasks required a lot of manual work. Many teams relied on their intuition and gut feelings instead of an objective analysis of the data. AI helps you drive data-driven prioritization by quickly analyzing all available data to uncover the insights needed to make informed decisions. Let’s see how.

Das ist alles enthalten

6 Lektüren

Artificial intelligence (AI) is revolutionizing the way teams exercise creativity, analyze data, and anticipate the future. In this module, you'll discover how to leverage AI's power to supercharge your brainstorming sessions, gain data-driven insights into your projects, and proactively adapt to long-term industry trends. Join us as we explore the exciting intersection of AI and scrum, and learn how to harness this powerful technology to drive your projects— and your career—forward!

Das ist alles enthalten

5 Lektüren2 Aufgaben4 Diskussionsthemen

5 LektürenInsgesamt 47 Minuten

Welcome5 Minuten
Generate and Refine Ideas10 Minuten
Generate and Refine Ideas - Continued15 Minuten
Supercharge Your Data Analysis10 Minuten
Make Predictions and Analyze Trends7 Minuten

2 AufgabenInsgesamt 10 Minuten

Knowledge Check5 Minuten
Knowledge Check5 Minuten

4 DiskussionsthemenInsgesamt 40 Minuten

Reflection10 Minuten
Reflection10 Minuten
Reflection10 Minuten
Reflection10 Minuten

You've leveraged AI to examine product discovery and market research, segmenting your customers to craft an effective product vision. You then focused on brainstorming and scenario modeling to help supercharge your data analysis. Now unleash the power of GenAI to anticipate customer needs and stay ahead of the curve. In this module, we'll explore how you can use GenAI-powered tools and prompt engineering techniques to transform the way you understand your customers and predict market trends.