Is AI Marketing Strategy and Analytics suitable for beginners?

<text variant="body1">This course is best suited for learners who have completed earlier SEO and AI content courses or have basic marketing experience.

Will this course focus more on strategy or analytics?

<text variant="body1"> It covers both. You’ll learn how to use analytics to inform strategy and translate insights into actionable marketing plans.

How does this course fit into the overall program?

<text variant="body1">This course marks the transition from execution to strategy, preparing you for advanced work in campaign optimization, revenue analysis, and performance measurement.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

AI Marketing Strategy and Analytics

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AI Marketing Strategy and Analytics

Dieser Kurs ist Teil von AI SEO & GEO: Boost Your Brand's AI Visibility (berufsbezogenes Zertifikat)

Dozent: Professionals from the Industry

Bei enthalten

Mehr erfahren

9 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

9 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Analyze buyer journeys to identify high-impact discovery and conversion points
Build AI-informed marketing plans with timelines, budgets, and KPIs
Evaluate competitive positioning using keyword and social data
Visualize and optimize marketing spend using integrated analytics

Kompetenzen, die Sie erwerben

Kategorie: Timelines
Kategorie: Project Schedules
Kategorie: Project Estimation
Kategorie: Strategic Marketing
Kategorie: Scheduling
Kategorie: Data-Driven Marketing
Kategorie: Marketing Strategies
Kategorie: Search Engine Marketing
Kategorie: Marketing Analytics
Kategorie: Market Research
Kategorie: Data Integration
Kategorie: Performance Analysis
Kategorie: Competitive Analysis
Kategorie: Budget Management
Kategorie: Marketing Budgets
Kategorie: Campaign Planning
Kategorie: Dashboard Creation
Kategorie: Marketing Planning
Kategorie: Cost Benefit Analysis
Kategorie: Marketing Effectiveness

Wichtige Details

Zertifikat zur Vorlage

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Kürzlich aktualisiert!

Februar 2026

Bewertungen

16 Zuweisungen¹

KI-bewertet siehe Haftungsausschluss

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihr Fachwissen im Bereich Marketing

Dieser Kurs ist Teil der Spezialisierung AI SEO & GEO: Boost Your Brand's AI Visibility (berufsbezogenes Zertifikat)

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Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat von Coursera zur Vorlage

In diesem Kurs gibt es 9 Module

By completing this course, you will be able to design AI-informed marketing strategies, analyze competitive and customer data, and translate insights into actionable marketing plans.

AI Marketing Strategy and Analytics focuses on planning, evaluating, and optimizing marketing initiatives using data and AI-supported insights. You’ll learn how to analyze buyer journeys, identify search-driven discovery moments, and align marketing objectives with measurable performance indicators. This course emphasizes practical strategy development. You’ll create structured marketing plans that integrate timelines, budgets, geographic targeting, and KPIs. You’ll also analyze competitive positioning using keyword and social listening data, evaluate campaign and advertising performance, and visualize marketing spend through integrated dashboards. What makes this course unique is its combination of strategy and execution. Rather than treating analytics as reporting alone, you’ll learn how to use data to guide planning decisions, prioritize initiatives, and justify resource allocation. This course builds on earlier SEO and AI-enabled content skills and prepares you for advanced campaign optimization, performance analysis, and decision-making in later courses.

Moduldetails

You will explore how AI transforms customer discovery and decision-making across the buyer journey. Using guided worksheets, you’ll map key search-driven discovery moments and identify where AI influences awareness, consideration, and conversion.

Das ist alles enthalten

3 Videos1 Lektüre1 Aufgabe

You will create a focused, time-bound marketing plan that connects business goals, geo-targeted tactics, budgets, and performance metrics. Using structured templates and examples, you’ll translate AI insights into measurable marketing actions.

Das ist alles enthalten

3 Videos1 Lektüre2 Aufgaben

3 VideosInsgesamt 8 Minuten

What’s in a Beginner-Friendly AI Marketing Plan3 Minuten
Setting Goals and Geo-Targets in Practice3 Minuten
If Your Budget Shrinks, What Would You Adjust First?2 Minuten

1 LektüreInsgesamt 10 Minuten

Step-by-Step: Budgets, Targets, and KPIs10 Minuten

2 AufgabenInsgesamt 35 Minuten

Hands on Activity: Guided Planning Template: Draft Channels, Budget, and Risks15 Minuten
Graded Quiz: Analyze and Create Your AI Marketing Plan20 Minuten

You will apply project scheduling principles to build structured timelines with realistic buffers. You’ll design task-based plans that reduce risk, improve coordination, and support confident delivery.

Das ist alles enthalten

4 Videos1 Lektüre1 Aufgabe

4 VideosInsgesamt 28 Minuten

Project Planning: Schedule, Budget, Deliver3 Minuten
Designing Realistic Project Schedules and Budgets6 Minuten
Why Projects Fail Without Planning6 Minuten
Video: Building Blocks of a Timeline: Tasks, Dependencies, and Estimating Time14 Minuten

1 LektüreInsgesamt 6 Minuten

Effective Buffer Management for Project Success6 Minuten

1 AufgabeInsgesamt 20 Minuten

Hands on Activity: Plan a Project Schedule and Budget20 Minuten

You will evaluate project outcomes by reviewing schedule performance, budget utilization, and communication effectiveness. You’ll identify performance gaps and recommend improvements that strengthen delivery and accountability.

Das ist alles enthalten

2 Videos1 Lektüre3 Aufgaben

2 VideosInsgesamt 9 Minuten

Evaluating Project Performance Through Stand-Ups and Retrospectives6 Minuten
Evaluating Outcomes and Recording Improvements3 Minuten

1 LektüreInsgesamt 7 Minuten

Project Management Metrics: 5 KPIs and How to Track Them7 Minuten

3 AufgabenInsgesamt 60 Minuten

Hands on Activity: Build a Project Performance Dashboard20 Minuten
Hands on Activity: Hold a Retro and Record Three Improvements20 Minuten
Graded Assessment: Project Planning – Schedule, Budget, Deliver20 Minuten

You will use social listening data to uncover audience signals, emerging needs, and content gaps. You’ll interpret patterns in conversations and translate insights into strategic opportunities for SEO growth.

Das ist alles enthalten

2 Videos1 Lektüre1 Aufgabe

You will develop competitive keyword analyses and design counter-strategies based on competitor strengths and weaknesses. You’ll convert insights into measurable SEO actions that improve positioning and visibility.

Das ist alles enthalten

2 Videos1 Lektüre3 Aufgaben

2 VideosInsgesamt 6 Minuten

Building a Competitor Matrix: Step-by-Step4 Minuten
Closing the Gap: Turning Analysis into Action2 Minuten

1 LektüreInsgesamt 7 Minuten

Turning Competitor Keywords into Opportunity: How to Run a Keyword Gap Analysis7 Minuten

3 AufgabenInsgesamt 60 Minuten

Hands on Activity: Build a Competitor Keyword Matrix Using Provided Data20 Minuten
Hands on Activity: Case Challenge: Recommend Counter strategies for Two Competitor Gaps20 Minuten
SEO Gaps and Competitor Strategies20 Minuten

You will create a business intelligence dashboard that integrates multiple data sources into a clear, executive-ready view. You’ll organize campaign metrics into structured visualizations that support performance analysis.

Das ist alles enthalten

3 Videos2 Lektüren1 Aufgabe

3 VideosInsgesamt 9 Minuten

Visualize & Optimize Your Marketing Spend 2 Minuten
Why Unified Visual Dashboards Beat One-Off Static Reports2 Minuten
Connecting Data Sources to One BI Dashboard4 Minuten

2 LektürenInsgesamt 20 Minuten

Driving Measurable Results: The Power of 5 Key Metrics 10 Minuten
10 Key Dashboard Design Principles 10 Minuten

1 AufgabeInsgesamt 25 Minuten

Hands on Activity: Build a Simple Marketing Dashboard 25 Minuten

You will evaluate advertising performance using data trends and ROI indicators. You’ll recommend budget reallocations that improve efficiency and maximize marketing impact.

Das ist alles enthalten

2 Videos1 Lektüre3 Aufgaben

2 VideosInsgesamt 7 Minuten

Interpreting ROAS and Campaign Performance3 Minuten
How Brand X Reallocated Budget for a 25% ROI Lift4 Minuten

1 LektüreInsgesamt 6 Minuten

How to Confidently Reallocate Your Marketing Budget With MMM6 Minuten

3 AufgabenInsgesamt 51 Minuten

Hands on Activity: Create a Tableau Storyboard Comparing Campaigns25 Minuten
Practice Quiz: Smart Spend: The Budget Reallocation Challenge6 Minuten
Graded Quiz: Marketing Spend Optimization20 Minuten

In this project, you will design an AI-informed marketing strategy and execution plan that integrates customer journey analysis, competitive positioning, project planning, and budget optimization. You will analyze market signals, define strategic priorities, plan execution timelines and budgets, and justify decisions using AI-assisted insights and professional judgment. This project simulates a real-world strategic planning assignment commonly owned by marketing managers, growth leads, or consultants. The final deliverable is a leadership-ready strategy artifact that demonstrates your ability to move from insight to execution while balancing ambition, constraints, and accountability. This project focuses on strategic planning and decision-making, not content creation or campaign execution. You are not expected to produce ads, SEO content, prompts, or keywords. Instead, you will demonstrate how execution knowledge informs strategy, prioritization, and trade-offs.