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Generative AI for Business

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Generative AI for Business

Dozent: Anton Voroniuk

TOP-LEHRKRAFT

Bei enthalten

Mehr erfahren

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Evaluate, select, and master the most effective Generative AI tools and foundation models for your specific business needs
Design powerful prompts and automate workflows to streamline operations, from email management to content creation and customer support
Leverage AI-driven insights for strategic decision-making, marketing innovation, and competitive advantage across your organization

Kompetenzen, die Sie erwerben

Kategorie: Responsible AI
Kategorie: Personalized Campaigns
Kategorie: Prompt Engineering Tools
Kategorie: Email Automation
Kategorie: Generative AI Agents
Kategorie: Microsoft Copilot
Kategorie: AI Enablement
Kategorie: Business Marketing
Kategorie: Business Strategy
Kategorie: AI Personalization
Kategorie: Business Logic
Kategorie: Data-Driven Decision-Making
Kategorie: Business
Kategorie: Business Process Improvement
Kategorie: Customer experience strategy (CX)
Kategorie: AI Product Strategy

Werkzeuge, die Sie lernen werden

Kategorie: Generative AI
Kategorie: Business Software
Kategorie: Prompt Engineering
Kategorie: AI Workflows

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

April 2026

Bewertungen

6 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 7 Module

This course gives you practical access to the transformative power of Generative AI through real-world business applications. You'll learn how to evaluate and select the right AI tools, master prompt engineering to extract high-quality insights, and automate routine workflows like email management and data structuring. We'll also cover AI-driven content creation, personalized marketing strategies, customer experience transformation with Copilot, and data-driven decision-making for competitive advantage.

Using these approaches, no matter what your current skill level with AI, you can transform how your business operates and scales. If you're already familiar with AI basics, this course will give you practical frameworks and advanced techniques to implement AI across marketing, sales, and strategy—accelerating your organization's digital transformation. If you're new to AI, you'll discover a structured roadmap that walks you through the entire AI ecosystem, from foundational concepts to hands-on tool deployment. If you've ever wanted to harness AI to drive business growth and efficiency, this course will serve as your comprehensive guide to becoming an AI-empowered business leader.

Moduldetails

Cut through the industry hype and grasp the core mechanics of foundation models to unlock their transformative potential for strategic decision-making across diverse business landscapes

Das ist alles enthalten

4 Videos1 Lektüre1 Aufgabe

4 VideosInsgesamt 20 Minuten

Beyond The Hype: What Is Generative AI?6 Minuten
Traditional vs. Generative AI6 Minuten
Why Generative AI Matters for Businesses6 Minuten
The Landscape of Foundation Models3 Minuten

1 LektüreInsgesamt 10 Minuten

Generative AI for Enterprises: Essential Insights for Decision Makers10 Minuten

1 AufgabeInsgesamt 15 Minuten

Test Your Knowledge15 Minuten

Navigate the rapidly expanding AI ecosystem by comparing top text, image, video, and agent-based platforms to pinpoint the perfect tools for your specific operational needs

Das ist alles enthalten

2 Videos1 Lektüre1 Aufgabe

Master the architecture of effective prompts and apply advanced iteration techniques to consistently extract high-quality, actionable insights from powerful AI models

Das ist alles enthalten

3 Videos1 Lektüre1 Aufgabe

Reclaim your time by leveraging smart workflows and tools like Mail Manus to automate email management, structure messy notes, and extract key insights from complex texts

Das ist alles enthalten

4 Videos1 Lektüre

Elevate your brand's digital presence by training custom styles in OpenArt, generating stunning creatives with Leonardo AI, and building AI avatars to scale marketing and sales efforts

Das ist alles enthalten

9 Videos1 Lektüre1 Aufgabe

9 VideosInsgesamt 46 Minuten

Building Your Brandbook with AI6 Minuten
Training Your Brand Style in OpenArt6 Minuten
Using AI Avatars in Marketing, Training, and Sales8 Minuten
MyGPT for Marketing Strategy6 Minuten
Generating Social Media Creatives using Leonardo AI4 Minuten
Using Leonardo for Brand and Product Design4 Minuten
AI-Powered SEO and Keyword Optimization6 Minuten
Automated Social Media Content Generation2 Minuten
Copywriting with AI: Best Practices3 Minuten

1 LektüreInsgesamt 15 Minuten

AI-Driven Content Strategy: The Future of Marketing Innovation15 Minuten

1 AufgabeInsgesamt 15 Minuten

Test Your Knowledge15 Minuten

Transform customer interactions and internal operations by deploying Microsoft Copilot to craft personalized multichannel marketing strategies, predict trends, and streamline employee onboarding

Das ist alles enthalten

5 Videos1 Lektüre1 Aufgabe

5 VideosInsgesamt 19 Minuten

AI for Customer Support Systems5 Minuten
AI for Corporate Training & Employee Onboarding7 Minuten
Creating Personalized Marketing Strategies Based on AI Insights3 Minuten
Multichannel Marketing Strategies with Copilot2 Minuten
Predictive Analytics and Trend Analysis2 Minuten

1 LektüreInsgesamt 15 Minuten

5 Use Cases for Generative AI in Sales15 Minuten

1 AufgabeInsgesamt 15 Minuten

Test Your Knowledge15 Minuten

Drive competitive advantage by integrating AI into your strategic toolkit for deep market research, robust scenario planning, and automated financial forecasting