Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Compétences que vous acquerrez: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations
Intermédiaire · Certificat Professionnel · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Marketing basé sur les données, Médias payants, Campagnes sur les médias sociaux, Protection de l'information, Rédaction, Gestion de la marque, Publicité, Contenu des médias sociaux, Médias sociaux, Publicité numérique, Création de contenu, Publicité en ligne, Instagram, Facebook, Campagnes publicitaires, Marketing des médias sociaux, Gestion des campagnes
Débutant · Cours · 1 à 3 mois

Microsoft
Compétences que vous acquerrez: Customer Insights, Customer Analysis, AI Personalization, Data Storytelling, Conversion Funnel Analysis, Campaign Management, Customer Data Management, Data-Driven Marketing, Marketing Analytics, Data Presentation, Power BI, Customer Relationship Management (CRM) Software, Upselling, Customer Relationship Management, Personalized Campaigns, Cross-Channel Marketing, Performance Reporting, Key Performance Indicators (KPIs), Campaign Planning, Email Marketing
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning
Débutant · Cours · 1 à 4 semaines

Arizona State University
Compétences que vous acquerrez: Rédaction commerciale, Achats, L'idée, Remue-méninges, Publicité, L'écoute active, Communication d'entreprise, Facilitation de réunions, Correspondance commerciale, Marketing, Planification du marketing, Techniques de vente, Rapports de gestion, Présentations commerciales, Langue anglaise, Planification de la campagne, Négociation, Rédaction d'affaires, Planification des activités, Planification des produits, Communication marketing
Intermédiaire · Spécialisation · 3 à 6 mois

Microsoft
Compétences que vous acquerrez: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Débutant · Cours · 1 à 3 mois