Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Digital Marketing Campaigns, Campaign Planning, Marketing Effectiveness, Content Performance Analysis, Key Performance Indicators (KPIs), HubSpot CRM, Performance Analysis, Target Audience, Marketing Analytics, Workflow Management, Performance Metric, Content Scheduling, Verification And Validation
Débutant · Cours · 1 à 4 semaines

Pontificia Universidad Católica de Chile
Compétences que vous acquerrez: Entrepreneurship, Management Accounting, People Management, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Value Propositions, Financial Management, Customer experience improvement, Financial Analysis, Innovation, Finance, Business Strategy, Recruitment, Persona (User Experience)
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis
Débutant · Cours · 1 à 3 mois

Microsoft
Compétences que vous acquerrez: Customer Insights, Customer Analysis, Customer Data Management, Data-Driven Marketing, Customer Relationship Management (CRM) Software, Customer Relationship Management, Marketing Analytics, Customer Engagement, Target Audience, Customer experience improvement, Personalized Campaigns, Data Integration, Email Marketing, Web Analytics, Driving engagement, Data Governance, Digital Analysis, Performance Measurement, Data Storytelling, Data Modeling
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Competitive Analysis, Value Propositions, Competitive Intelligence, Decision Making, Product Marketing, Communication, Marketing Materials, Marketing Communications, Branding, Marketing, Strategic Communication, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Brochures, Microsoft Word, Photo Editing, Promotional Materials, Marketing Materials, Layout Design, Marketing Design, Graphic Design, Microsoft Office, Typography, Graphic and Visual Design, Microsoft Project, Image Quality, Design, Creative Design, Marketing, Digital Marketing Campaigns, Digital Content, Digital Marketing, Business
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles
Débutant · Cours · 1 à 4 semaines