Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Virginia
Compétences que vous acquerrez: Product Management, New Product Development, Product Development, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making
★ 4.9 (8) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Corporate Sustainability, Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Regulatory Compliance, Stakeholder Management, Stakeholder Engagement, Diversity Equity and Inclusion Initiatives, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Risk Management, Diversity and Inclusion
★ 4.9 (14) · Mixte · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Responsible AI, Make.com, Prompt Engineering, AI Workflows, Prompt Patterns, Data Ethics, Microsoft Power Automate/Flow, Agentic Workflows, Business Process Automation, Generative AI Agents, Process Flow Diagrams, AI Orchestration, No-Code Development, Model Deployment, Risking, Process Modeling, AI Enablement, Business Priorities, Prompt Engineering Tools, Artificial Intelligence
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Langages de requête, Compétences organisationnelles, Capacité à respecter les délais, Gestion de projet, Développement personnel, Gestion des documents, Productivité, Gestion des fichiers, Logiciel de collaboration, Journaux
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Web Analytics, Marketing Communications, Analytics, Market Data
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics
★ 4.7 (6) · Débutant · Cours · 1 à 4 semaines

Northeastern University
Compétences que vous acquerrez: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Digital Advertising, Media Strategy, Data-Driven Marketing, Case Studies, Design Thinking
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic and Visual Design, Color Matching, Graphic Design, Graphic and Visual Design Software, Design Elements And Principles, Document Management, Digital Publishing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence
Intermédiaire · Projet Guidé · Moins de 2 heures

University of Michigan
Compétences que vous acquerrez: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance
Débutant · Cours · 1 à 4 semaines