Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northeastern University
Compétences que vous acquerrez: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Digital Advertising, Media Strategy, Data-Driven Marketing, Case Studies, Design Thinking
Débutant · Cours · 1 à 4 semaines
Rutgers the State University of New Jersey
Compétences que vous acquerrez: Manufacturing Processes, Product Testing, Regulatory Compliance, Clinical Research, Regulatory Affairs, Personal Care, Product Development, Good Manufacturing Practices, Laboratory Testing, Regulatory Requirements, Workforce Development, Law, Regulation, and Compliance, New Product Development, Clinical Trials, Quality Control, Product Planning, Entrepreneurship, Consumer Behaviour, Chemistry, Business
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Editing, Video Editing, Client Services, Relationship Management, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Videography, Goal Setting, Personal Development, Cost Estimation, Business Systems, Professional Networking, Planning
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Logiciel de gestion de la relation client (CRM), Prise de décision fondée sur des données, Mesure de la performance, L'image de marque, Analyse des médias sociaux, Gestion des relations avec la clientèle, Contrôle continu, Pipelines de vente, Génération de leads, Gestion des médias sociaux, Étude de marché, Notoriété de la marque, Analyse des performances, Efficacité du marketing, Automatisation du marketing, Analyse de l'entonnoir de conversion, Capture des données, Gestion de l'acquisition des clients, Gestion de la marque
Débutant · Cours · 1 à 4 semaines

SkillsBooster Academy
Compétences que vous acquerrez: Prompt Engineering, Prompt Engineering Tools, AI Enablement, AI Product Strategy, Generative AI, Responsible AI, Email Automation, Generative AI Agents, AI Personalization, Business Marketing, Microsoft Copilot, Personalized Campaigns, Data-Driven Decision-Making, Customer experience strategy (CX), Business Logic, Business Strategy, AI Workflows, Business, Business Process Improvement, Business Software
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Canva (Software), Graphical Tools, Design, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Brand Strategy, Shared Media, Brand Management, Account Management, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

University of Colorado Boulder
Compétences que vous acquerrez: Copywriting, Advertising, Advertising Campaigns, Intellectual Property, Marketing Design, Writing and Editing, Writing, Graphic and Visual Design, Visual Design, Layout Design, Visual Storytelling, Typography, Creative Design, Storytelling, Digital Assets, Target Audience
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Business Reporting, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention
Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Market Analysis, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Consumer Behaviour
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Visual Storytelling, Animations, Graphical Tools, Content Creation, Facebook, Digital Design, Marketing, Design
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Marketing Design, Graphic Design, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management
Débutant · Projet Guidé · Moins de 2 heures

Edureka
Compétences que vous acquerrez: Web Analytics, Google Analytics, Web Analytics and SEO, Keyword Research, Data Collection, Customer Analysis, Data Quality, Content Performance Analysis, Digital Analysis, Conversion Funnel Analysis, Competitive Intelligence, Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Competitive Analysis, Data Analysis, Search Engine Optimization, Looker (Software), Marketing Analytics
Débutant · Spécialisation · 1 à 3 mois