Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

SkillsBooster Academy
Compétences que vous acquerrez: Éthique des données, IA générative, Marketing de contenu, Création de contenu, Processus d'affaires, Marketing d'entreprise, Microsoft Copilot, Communication marketing, Planification du marketing, Analyse du marché, Communication stratégique, Personnalisation de l'IA, Ingénierie rapide, Réflexion stratégique, Workflows d'IA, Tendance du marché, Stratégie et techniques de marketing, Marketing, Outils d'ingénierie rapide, Marketing numérique
Débutant · Cours · 1 à 3 mois

University of California, Davis
Compétences que vous acquerrez: Content Marketing, Persona Development, Target Audience, Content Strategy, Goal Setting, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Brand Marketing, Digital Media Strategy, Content Scheduling, Strategic Marketing, Content Optimization, Driving engagement, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies
★ 4.9 (27) · Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Entreprises, Guides de style, Matériel de marketing, L'image de marque, Conception du logo, Compétences organisationnelles, Marketing de la marque, Notoriété de la marque, Canva (Logiciel), Conception graphique, Gestion des fichiers, Marketing, Matériel de marketing, Conception marketing, Marketing numérique
★ 4.6 (930) · Intermédiaire · Projet Guidé · Moins de 2 heures

Universidad Austral
Compétences que vous acquerrez: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising
★ 4.9 (68) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, Data-Driven Marketing, Personalized Campaigns, Marketing Automation, Marketing Operations, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Campaign Planning, Social Media Campaigns, Content Performance Analysis, MarTech, Marketing Strategies, Agentic Workflows, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data-Driven Decision-Making, Driving engagement
Intermédiaire · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Video Editing, Video Production, Post-Production, Digital Publishing, Videography, Photo/Video Production and Technology, Target Audience, Marketing, Marketing Planning, Visual Storytelling, Content Marketing, Product Promotion, Promotional Materials, Promotional Strategies, Storyboarding, Oral Expression, Content Creation, Public Speaking
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Social Media Marketing, Social Media, Social Media Strategy, Social Media Analytics, Marketing Strategies, Marketing, LinkedIn, Digital Marketing, Facebook, Customer Engagement, Customer Analysis, Marketing Communications, Consumer Behaviour, Global Marketing, Brand Awareness
Mixte · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback
★ 3.8 (25) · Intermédiaire · Cours · 1 à 4 semaines