Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Duke University
Compétences que vous acquerrez: Business Metrics, Analytics, Business Analytics, Business Intelligence, Performance Metric, Marketing Analytics, Big Data, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Case Studies, Data-Driven Decision-Making, Cash Flows
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Storyboarding, Video Production, Storytelling, Scripting, Content Creation, Writing and Editing, AI Personalization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Financial Statement Analysis, Financial Statements, Business Risk Management, Credit Risk, Financial Analysis, Lending and Underwriting, Financial Modeling, Commercial Lending, Risk Analysis, Financial Acumen, Corporate Finance, Operational Risk, Analysis, Income Statement, Balance Sheet, Banking, Market Analysis, Cash Flows
Intermédiaire · Cours · 1 à 4 semaines

Tecnológico de Monterrey
Compétences que vous acquerrez: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Content Creation, Facebook, Content Strategy, Data Import/Export, Social Media, Social Media Marketing, Business Metrics
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Application Programming Interface (API), Restful API, Complex Problem Solving, Business Solutions, OAuth, Business Requirements, Authentications
Débutant · Cours · 1 à 4 semaines

Institut Mines-Télécom
Compétences que vous acquerrez: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Digital Content, Technology Solutions, Technology Strategies, Law, Regulation, and Compliance, Human Computer Interaction, Digital Marketing, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Culture, Intellectual Property
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Débutant · Projet Guidé · Moins de 2 heures

University of Virginia
Compétences que vous acquerrez: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Product Development, Innovation, User Centered Design
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: User Interface (UI), User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, User Flows, User Experience Design, UI/UX Research, Usability, Mockups, User Centered Design, Process Mapping, Brand Awareness, Business Intelligence
Intermédiaire · Projet Guidé · Moins de 2 heures

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, Artificial Intelligence, Business Transformation, Product Improvement, Thought Leadership, Organizational Change, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
Débutant · Cours · 1 à 3 mois