Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing
★ 4.3 (12) · Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Facebook, Social Media, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Marketing, People Management, Social Media Strategy, Rapport Building, Growth Strategies, Driving engagement, Organizational Skills, Administration
★ 4.9 (7) · Débutant · Projet Guidé · Moins de 2 heures

Automatic Data Processing, Inc. (ADP)
Compétences que vous acquerrez: Talent Pipelining, Talent Recruitment, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Strategic Sourcing, Prospecting and Qualification, Professional Networking, Interviewing Skills, Presentations, Market Research
Débutant · Cours · 1 à 4 semaines

Automatic Data Processing, Inc. (ADP)
Compétences que vous acquerrez: Talent Recruitment, Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Market Intelligence, Compensation Management, Needs Assessment, Branding, Advertising, Competitive Intelligence, Labor Compliance
Débutant · Cours · 1 à 4 semaines

UBITS
Compétences que vous acquerrez: Selling Techniques, Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Negotiation, Sales Strategy, Overcoming Objections, Sales Presentations, Accountability, Customer Relationship Management (CRM) Software, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Emotional Intelligence, Accountability Frameworks, General Sales Practices, Personal Development
★ 4.7 (15) · Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermédiaire · Projet Guidé · Moins de 2 heures

Northeastern University
Compétences que vous acquerrez: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking
★ 4.7 (6) · Débutant · Cours · 1 à 4 semaines

Saïd Business School, University of Oxford
Compétences que vous acquerrez: Connaissance de l'IA, Transformation numérique , Intelligence artificielle, Stratégie médiatique, L'innovation, IA générative, IA responsable, Marketing, Médias et communications, Éthique des données, Modélisation des grandes langues, Journalisme, Droit, Planification des médias, Communication marketing, Algorithmes, Publicité numérique, Propriété intellectuelle, Production médiatique, Intelligence artificielle et apprentissage automatique (IA/ML), L'IA responsable
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Brochures, Canva (Software), Logo Design, Marketing Collateral, Marketing Materials, Marketing Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Organizational Skills, Marketing, Creative Design, Design Elements And Principles, Branding
★ 4.8 (6) · Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Canva (Software), Graphic Design, Graphical Tools, Design, Design Software, Creative Design, Design Elements And Principles, Content Marketing, Marketing
★ 4 (7) · Débutant · Projet Guidé · Moins de 2 heures
Ludwig-Maximilians-Universität München (LMU)
Compétences que vous acquerrez: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination
Mixte · Cours · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Débutant · Cours · 1 à 4 semaines