Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Presentations, Sales Presentation, Productivity Software, Data Sharing, Project Design, Project Documentation, Graphic Design, Business Communication, Marketing
Débutant · Projet Guidé · Moins de 2 heures

University of Virginia
Compétences que vous acquerrez: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Meta Ads Manager, Online Advertising, Contextual Advertising, Social Media Marketing, Target Audience, Web Analytics
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Customer Insights, Facebook, Data-Driven Marketing, Marketing Analytics, Target Audience, Marketing Strategies, Social Media Analytics, Market Research, Marketing, Social Media, Social Media Marketing, Digital Marketing Tools, Business
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Project Implementation, E-Commerce, Program Implementation, System Implementation, Case Studies, Solution Architecture, Maintainability, Project Documentation, Product Management, Order Management, Technical Documentation, Quality Assurance, Customer experience improvement, Project Planning, Payment Processing and Collection
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Meta Ads Manager, Facebook, Target Audience, Target Market, Customer Insights, Social Media Analytics, Online Advertising, Advertising Campaigns, Advertising, Business Metrics, Content Performance Analysis, Data Import/Export
★ 4.3 (6) · Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Target Audience, Advertising Campaigns, Advertising, Online Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing, Bidding
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Diagram Design, Persona Development, User Accounts, Target Audience, Customer Analysis, Business Modeling, Graphic Design, Productivity Software, Market Analysis
Débutant · Projet Guidé · Moins de 2 heures

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Débutant · Cours · 1 à 4 semaines