Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis
Débutant · Cours · 1 à 4 semaines

Arizona State University
Compétences que vous acquerrez: Planification des produits, Publicité, Marketing, Communication marketing, Rapports de gestion, Planification des activités, Planification du marketing, Correspondance commerciale, L'écoute active, Négociation, Achats, Présentations commerciales, Techniques de vente, Facilitation de réunions, Langue anglaise, L'idée, Communication d'entreprise, Rédaction commerciale, Remue-méninges, Planification de la campagne, Rédaction d'affaires
Intermédiaire · Spécialisation · 3 à 6 mois

University of Pennsylvania
Compétences que vous acquerrez: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis
Débutant · Spécialisation · 3 à 6 mois

Microsoft
Compétences que vous acquerrez: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Global Marketing, Market Research, Data Collection, Competitive Analysis, Market Analysis, Business Research, Quantitative Research, Market Data, Marketing, Market Intelligence, Research Methodologies, Data-Driven Decision-Making, Business Marketing, Cultural Sensitivity, Cultural Diversity, Data Analysis
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Performance Measurement, Business Strategy, Competitive Analysis, Strategic Planning, Performance Metric, Strategic Thinking, Market Dynamics, Plan Execution, Organizational Strategy, Strategic Decision-Making, Market Analysis, Marketing Strategies, Organizational Effectiveness, Analysis, Organizational Structure
Mixte · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Prompt Engineering, AI Personalization, Prompt Patterns, Prompt Engineering Tools, GitHub Copilot, Vibe coding, Microsoft Copilot, Responsible AI, ChatGPT, Customer experience improvement, Generative AI Agents, Artificial Intelligence, Digital Analysis, Personalized Campaigns, Digital Brand Strategy, Digital Marketing, Software Development, Machine Learning, Devops Tools, Business Strategy
Avancées · Cours · 1 à 3 mois

Sage Publications
Compétences que vous acquerrez: Stakeholder Management, Stakeholder Engagement, Event Marketing, Event Management, Risk Management, Risk Management Framework, Events and Conferences, Project Coordination, Stakeholder Analysis, Project Management, Project Risk Management, Cultural Sensitivity, Intercultural Competence, Marketing Strategies, Hospitality, Event Planning, Strategic Marketing, Marketing Strategy and Techniques, Planning, Finance
Intermédiaire · Cours · 3 à 6 mois

Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Drug Development, Clinical Trials, Clinical Research, Clinical Research Coordination, Informed Consent, Good Clinical Practices (GCP), Clinical Research Ethics, Pharmacology, Clinical Data Management, Pre-Clinical Development, Pharmaceuticals, Biostatistics, Clinical Monitoring, Institutional Review Board (IRB), Patient Safety, Research, Clinical Documentation, Communication, Technical Writing, Marketing
Mixte · Cours · 1 à 3 mois

Sage Publications
Compétences que vous acquerrez: Statistical Analysis, People Analytics, Marketing Analytics, Data Ethics, Business Analytics, Data Analysis, Statistical Methods, Analytical Skills, Data Storytelling, Analysis, General Data Protection Regulation (GDPR), Statistics, Operational Analysis, Data Literacy, Data-Driven Decision-Making, Financial Analysis, Business Strategy, Data Management, Organizational Strategy, Data Collection
Débutant · Cours · 1 à 3 mois