Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development
Intermédiaire · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Vente, Stratégies commerciales, Études de cas, Développement des ventes, Marketing stratégique, Intelligence économique, Stratégie de vente, Examen par les pairs, Processus de vente, Analyse de l'activité, Gestion des ventes, Veille concurrentielle
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
Débutant · Cours · 1 à 4 semaines

University of Pennsylvania
Compétences que vous acquerrez: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, AI powered creativity, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Architecture and Construction, Advertising, Marketing, Game Design, Animation and Game Design, Emerging Technologies, Consumer Behaviour, Experimentation, Team Collaboration
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Customer Relationship Management, Customer experience strategy (CX), Case Studies, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Analysis, Customer Retention, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Auditing, Market Analysis
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Entrepreneurship, Promotional Strategies, Business Modeling, Product Promotion, Business Leadership, New Business Development, Strategic Thinking, Commercialization, Entrepreneurial Finance, Innovation, Digital Content, Digital Publishing, Digital Transformation, Content Creation, Market Opportunities, Fundraising and Crowdsourcing, Consumer Behaviour, Intellectual Property
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Création de tableaux de bord, Formules Excel, Tableaux croisés dynamiques et graphiques, Visualisation interactive des données, Importation/exportation de données, Microsoft Excel, Nettoyage des données, Logiciel d'analyse de données, Tableau de bord, Visualisation des données, Calendrier, Logiciel de tableur, Rapports d'activité
Intermédiaire · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Prompt Engineering, AI Integrations, ChatGPT, AI powered creativity, AI literacy, Presentations, AI Personalization, AI Workflows, Artificial Intelligence, Content Creation, Brainstorming
Mixte · Cours · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: Product Management, New Product Development, Product Development, Product Lifecycle Management, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Sales Presentations, Leadership and Management, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines
Starweaver
Compétences que vous acquerrez: Data Storytelling, Data Visualization, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, B2B Sales, Business Marketing, Sales, Customer Relationship Management, Data Visualization Software, Customer Analysis, Performance Analysis, Salesforce, Business Intelligence, Business Communication, Analytics
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies
Débutant · Cours · 1 à 4 semaines
University of Maryland, College Park
Compétences que vous acquerrez: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics
Intermédiaire · Cours · 1 à 3 mois