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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a un module dans ce cours
Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market.
In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.
This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers.
No prior experience in strategic management is required, but a basic understanding of business management, familiarity with product and service management, and an interest in marketing and communications are beneficial. A willingness to learn and apply new concepts is essential.
In this, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. Delve deeply into the mesmerizing world of value propositions. Via collection of select dynamic videos, you will explore subtle differences in communication between industries.
Inclus
13 vidéos4 lectures4 devoirs
Afficher les informations sur le contenu du module
13 vidéos•Total 60 minutes
Introduction to the Course & Meet the Instructor•2 minutes
Exploring Value Propositions•6 minutes
Strategic Planning and Competitive Advantages•5 minutes
Evaluating Value Propositions•6 minutes
Steps for Defining a Compelling Value Proposition•7 minutes
Practice Project 1•2 minutes
Techniques for Effectively Communicating Value Propositions to Different Stakeholders•6 minutes
Case Studies on Successful Communication of Value Propositions•7 minutes
Analysis of Real-World Examples of Effective Strategic Business Planning•7 minutes
Practical Exercises and Hands-on Approaches to Creating Strategic Value Propositions•5 minutes
Practice Project 2•2 minutes
Main Takeaways and Conclusion•5 minutes
Congratulations and Continuous Learning Journey•2 minutes
4 lectures•Total 20 minutes
Welcome to the Course: Course Overview•5 minutes
Stay Ahead of the Competition & Sustain that Advantage•5 minutes
How To Write a Value Proposition and 3 Case Studies from Top Brands•5 minutes
12 Competitive Advantage Examples•5 minutes
4 devoirs•Total 110 minutes
Business Strategy: Value Proposition Essentials•20 minutes
Value Proposition Foundations•30 minutes
Value Proposition Canvas•30 minutes
Value Proposition Communication•30 minutes
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Révisé le 16 févr. 2025
That was a useful course about value proposition :)
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