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Designing Breakthrough Advertisements: Basics to Begin

Ce cours n'est pas disponible en Français (France)

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Designing Breakthrough Advertisements: Basics to Begin

Ce cours fait partie de Spécialisation "Designing Breakthrough Advertisements and Commercials "

Instructeur : Dan Ligon

Inclus avec

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

3 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

3 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Create more attention-getting advertisements to break through the clutter and stand out from the competition.
Master the techniques to become a better copywriter to craft more impactful headlines, body copy, and video scripts.
Design and think like an art director by applying and influencing typefaces, visuals, and the layouts of advertisements.
Appeal to customers by understanding their needs and tailoring the messages in advertisements.

Compétences que vous acquerrez

Catégorie : Intellectual Property
Catégorie : Digital Assets
Catégorie : Graphic and Visual Design
Catégorie : Marketing Design
Catégorie : Layout Design
Catégorie : Advertising Campaigns
Catégorie : Writing and Editing
Catégorie : Visual Storytelling
Catégorie : Target Audience
Catégorie : Writing
Catégorie : Copywriting
Catégorie : Creative Design
Catégorie : Typography
Catégorie : Storytelling
Catégorie : Advertising
Catégorie : Visual Design

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

17 devoirs

Enseigné en Anglais

91% of learners achieved a positive career outcome

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Ce cours fait partie de la Spécialisation "Designing Breakthrough Advertisements and Commercials "

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
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Il y a 5 modules dans ce cours

Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message.

So if you're ready to do some advertising and make that investment in your business, then this is course for you. We’ll show you the best practices to make sure you're making the most effective advertisements you can make. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make an advertisement that won't get immediately ignored?

Détails du module

You can think of advertising as the world’s 8th oldest profession, give or take. Humans have been creating advertisements since before we could read and write. How can something so old still be effective? We’ll look at the characterizes of effective advertisements and ineffective ones. We’ll look at the different kinds of advertisements and learn the strategies to make the right choice for communication you want to create. Most importantly, we’ll get you looking at advertisements not through the eyes of a consumer, but rather, through the eyes of designer. You don’t have to start from scratch, you can stand on the shoulders of techniques and practices that have worked in the past to make your advertisements work harder for you.

Inclus

10 vidéos4 lectures4 devoirs

10 vidéosTotal 34 minutes

Specialization Introduction1 minute
Meet Your Instructor4 minutes
Course Introduction2 minutes
Copywrite Versus Copyright4 minutes
Who Put the "Copy" into "Copywrite"?4 minutes
What is Art Direction?5 minutes
What is Art Direction Part 23 minutes
Clients and Logos3 minutes
Keeping Clients Happy4 minutes
The Customer's Champion3 minutes

4 lecturesTotal 121 minutes

Course Updates and Accessibility Support1 minute
Portfolio Practice: Copy Writing45 minutes
Portfolio Practice: Art Direction60 minutes
Portfolio Practice: Clients15 minutes

4 devoirsTotal 105 minutes

End of Module 1 Wrap Up60 minutes
Copywrite versus Copyright15 minutes
Introduction to Art Direction15 minutes
Clients and Logos15 minutes

What is Copywriting? What do copywriters do? What makes a good headline? What makes good body copy? What’s involved with writing a script? Even if you never written that much before, you can be sure that you’ll be improved after this module. You'll get specific tips to make your advertising copy more readable, muscular and memorable.

Inclus

11 vidéos5 lectures5 devoirs1 sujet de discussion

11 vidéosTotal 55 minutes

Some Basics to Begin5 minutes
Looking at Great Headlines6 minutes
Headlines. How Do I Get There?4 minutes
Body Copy Basics to Begin6 minutes
How to Write Body Copy6 minutes
Meet the Scripts6 minutes
Theater of the Mind4 minutes
Time to Practice6 minutes
Kill Your Babies4 minutes
Read Out Loud2 minutes
Kitty Wasn't Eating6 minutes

5 lecturesTotal 210 minutes

Portfolio Practice: Headlines30 minutes
Read Some Long Body Copy15 minutes
Portfolio Practice: Scripts45 minutes
Portfolio Practice: Thinking about Scripts from Beginning to End30 minutes
Portfolio Practice: Writing and Reading Copy90 minutes

5 devoirsTotal 165 minutes

End of Module 2 Wrap Up60 minutes
Thinking About Great Headlines60 minutes
Understanding Body Copy15 minutes
How to think about Scripts15 minutes
Getting Better at Copywriting15 minutes

1 sujet de discussionTotal 25 minutes

Discuss the Timberland Long Body Copy Advertisement25 minutes

The partner and companion to copywriting is art direction. After all, the majority of advertisements and commercials are works of communication designed to be seen. How does one approach the visual design of an advertisement? What are things to think about? What are the watch-outs to avoid? . If want to get more visually creative with the look of your advertisements, this is the module for you.

Inclus

10 vidéos4 lectures4 devoirs2 sujets de discussion

10 vidéosTotal 61 minutes

Introduction to Layout7 minutes
It's the Rule of Thirds6 minutes
Meet the Grid6 minutes
Typeface Vs. Font5 minutes
Uppercase Lowercase WTF7 minutes
What is the Role of Type?3 minutes
Typeface Tone of Voice Practice11 minutes
Display versus Text Type5 minutes
Choosing Type to Use6 minutes
A Lucky Strike Extra5 minutes

4 lecturesTotal 150 minutes

Watch the Ending to "Finding the Fablemans"10 minutes
Portfolio Practice: Design Your First Layout60 minutes
Portfolio Practice: Typefaces and Fonts60 minutes
Portfolio Practice: The Ampersand20 minutes

4 devoirsTotal 85 minutes

End of Module 3 Wrap Up20 minutes
Laying out the Layout20 minutes
The Shapes of Letters15 minutes
Using Display and Text Type30 minutes

2 sujets de discussionTotal 90 minutes

The Eyes of a Designer75 minutes
Try handwriting different typefaces15 minutes

Visuals appear in the majority of advertisements. How do you find them? What can you use? How should you think about them? It's everything you wanted to know about find, using, and improving the visuals you use in your advertisements.

Inclus

7 vidéos3 lectures4 devoirs

7 vidéosTotal 31 minutes

Get Rights or Get Burned4 minutes
Permission Permission Permission4 minutes
Just Hire Someone3 minutes
Where to Find Visuals?4 minutes
Your Friend Public Domain5 minutes
Visuals Must be Relevant5 minutes
Big Beefy Sandwiches7 minutes

3 lecturesTotal 120 minutes

Portfolio Practice: Getting Permission30 minutes
Portfolio Practice: Finding Visuals60 minutes
Portfolio Practice: Relevance 30 minutes

4 devoirsTotal 55 minutes

End of Module 4 Wrap Up15 minutes
Usage Rights and Permission10 minutes
Where to Find Visuals15 minutes
Visual Relevance in Advertisements15 minutes

The Final Challenge: Imagine, Design, and Publish Your First Breakthrough Advertisement.

Inclus

1 vidéo1 lecture1 sujet de discussion

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