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Il y a 4 modules dans ce cours
This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more effective and efficient. You’ll learn how to measure your team’s effectiveness with a Rep Efficiency Audit. You will discover how to create a sales process that aligns with your targeted buyer’s journey as well as your business goals. You’ll also learn how to create an effective sales training program, hiring strategy and onboarding process to help you staff your team with the best sales professionals and train them to be successful.
By the end of this course you will be able to:
• Define a sales process that minimizes friction in sales and is based on the target buyer’s journey
• Create an effective sales training and coaching program
• Create a sales hiring strategy that enables you to find the right people for your team
• Implement a successful sales onboarding process to align your new hires with your business goals
Regardless of your current experience, this course will instruct you on how to create an effective sales process and how to hire, coach, and manage an effective sales team. This course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started.
Throughout the course, you will complete exercises that ask you to apply the skills you have learned in a practical way, such as completing a Rep Efficiency Audit, mapping your sales process, and implementing a coaching process using the GROW model.
In the first week you will be introduced to the Frictionless Selling Framework and how to apply this framework so your team can spend more time selling and be aligned with your target buyer. You’ll also learn how to transform your sales team by giving them consistent opportunities to learn and improve.
Inclus
18 vidéos7 lectures6 devoirs5 sujets de discussion
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18 vidéos•Total 74 minutes
Introduction to the Program•5 minutes
Course Introduction Video•1 minute
Careers in Sales and Customer Relationship Management•5 minutes
Weekly Introduction: Adopting a Frictionless Sales Mindset•1 minute
Rethinking Sales with Frictionless Selling•7 minutes
Implementing the Frictionless Selling Framework•8 minutes
How BabeIQuest Fights Friction•4 minutes
Why Your Sales Team Needs to Be Enabled•2 minutes
Enabling Your Team•9 minutes
How EZ Text Enables Their Team•4 minutes
Why You Need to Align with Your Buyers•4 minutes
Aligning Your Team•8 minutes
How Usabilla Aligns with Their Buyers•3 minutes
Why Your Sales Team Needs to Be Coached•2 minutes
Transforming Your Sales Team through a Culture of Learning•6 minutes
Peer Coaching•2 minutes
How Engaging Partners Fosters a Culture of Learning•2 minutes
Weekly Review: Adopting a Frictionless Sales Mindset•1 minute
7 lectures•Total 105 minutes
Course Syllabus•10 minutes
How to Be Successful in this Course•20 minutes
Traditional vs Frictionless Sales•20 minutes
Frictionless Selling: The "Enable" Phase•10 minutes
Aligning Your Team with Your Target Buyers - The 4 Phases•15 minutes
The GROW Model of Coaching and Mentoring•20 minutes
Practice Quiz: Frictionless Selling Framework•15 minutes
Exercise: Identifying Friction•15 minutes
Exercise: Enable Your Team•30 minutes
Practice Quiz: Aligning Your Team•15 minutes
Exercise: Align With Your Buyer•15 minutes
Graded Quiz: Transforming Your Sales Team through a Culture of Learning•30 minutes
5 sujets de discussion•Total 50 minutes
Meet and Greet•10 minutes
Share a Traditional or Frictionless Sales Experience (e.g., buying a car, a house, etc.)•10 minutes
What's Keeping Your Reps from Selling?•10 minutes
How Do You Align with Your Target Buyers?•10 minutes
What's Your Favorite Sales Education Resource?•10 minutes
Establishing a Sales Process
Module 2•4 heures à terminer
Détails du module
This week you will examine the Jobs Theory and how it can be used to help you target the right buyers for the product you are selling. You’ll also dive deeper into the buyer’s journey and how this will shape your sales process.
Inclus
11 vidéos2 lectures5 devoirs2 sujets de discussion
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11 vidéos•Total 82 minutes
Weekly Introduction: Establishing a Sales Process•1 minute
The Importance of Jobs to Be Done•14 minutes
Rethinking Your Competition•4 minutes
Uncovering Your Customers' Jobs•12 minutes
The Importance of Defining Your Sales Process•4 minutes
Defining Your Sales Process with the Buyer's Journey•8 minutes
Defining the Steps of Your Sales Process•11 minutes
How Long Should a Sales Process Take?•8 minutes
Creating Your Sales Playbook•11 minutes
Evaluating Your Sales Process•10 minutes
Weekly Review: Establishing a Sales Process•1 minute
2 lectures•Total 25 minutes
Jobs-to-Be-Done Overview•10 minutes
What is the Buyer's Journey?•15 minutes
5 devoirs•Total 90 minutes
Practice Quiz: Jobs to Be Done•15 minutes
Exercise: Jobs to Be Done in Sales•15 minutes
Practice Quiz: The Buyer's Journey•15 minutes
Exercise: Mapping Your Sales Process•15 minutes
Graded Quiz: Establishing a Sales Process•30 minutes
2 sujets de discussion•Total 20 minutes
What Jobs Are Your Customers Hiring Your Product to Do?•10 minutes
How Many Stages Are in Your Sales Process?•10 minutes
Coaching and Growing a Sales Team
Module 3•3 heures à terminer
Détails du module
In the third week you will focus on the importance of an effective sales training program in reaching your sales goals. You’ll also learn various coaching techniques to help your sales team members become even more successful.
Inclus
7 vidéos2 lectures4 devoirs2 sujets de discussion
Afficher les informations sur le contenu du module
7 vidéos•Total 61 minutes
Weekly Introduction: Coaching and Growing a Sales Team•1 minute
The Importance of Sales Training•8 minutes
Creating an Effective Sales Training Program•14 minutes
The Importance of Coaching Your Salespeople•9 minutes
4 Steps to Building a Successful Sales Coaching Program•19 minutes
When to Coach vs. Fire Your Underperforming Reps•10 minutes
Weekly Review: Coaching and Growing a Sales Team•1 minute
2 lectures•Total 20 minutes
Elements of a Good Sales Training Program•10 minutes
Training versus Coaching Sales Reps•10 minutes
4 devoirs•Total 75 minutes
Practice Quiz: Sales Training Techniques and Ideas•15 minutes
Exercise: Sales Training Program•15 minutes
Exercise: Sales Coaching with the GROW Model•15 minutes
Graded Quiz: Coaching and Growing a Sales Team•30 minutes
2 sujets de discussion•Total 20 minutes
What's Your Next Sales Training Topic?•10 minutes
What's Your Favorite Coaching Tactic?•10 minutes
Hiring and Onboarding Sales Reps
Module 4•4 heures à terminer
Détails du module
In the final week you will learn how to develop a strategy for hiring the best sales representatives and how to create an onboarding process that will ensure their success. You’ll finish out the course with some helpful tips for searching, applying, and interviewing for your next role.
Inclus
9 vidéos4 lectures6 devoirs4 sujets de discussion
Afficher les informations sur le contenu du module
9 vidéos•Total 48 minutes
Weekly Introduction: Hiring and Onboarding Sales Reps•1 minute
Why You Should Develop a Sales Hiring Strategy•3 minutes
Creating Your Sales Hiring Strategy•21 minutes
The Importance of Sales Onboarding•4 minutes
Creating a Sales Onboarding Program•10 minutes
Preparing for Job Search•3 minutes
Applying for Roles •3 minutes
Preparing for an Interview•2 minutes
Congratulations!•1 minute
4 lectures•Total 40 minutes
The Best Ways to Hire Salespeople•10 minutes
Adding Your Program Experience to Your Resume•10 minutes
Drafting a Cover Letter•10 minutes
Practice Interview Questions•10 minutes
6 devoirs•Total 120 minutes
Practice Quiz: Hiring Sales Reps•15 minutes
Exercise: Hiring Sales People•15 minutes
Practice Quiz: Sales Onboarding•15 minutes
Exercise: Onboarding Sales People•15 minutes
Exercise: Write a Cover Letter•30 minutes
Graded Quiz: Hiring and Onboarding Sales Reps•30 minutes
4 sujets de discussion•Total 40 minutes
Best (and Worst!) Interview Questions•10 minutes
Onboarding Techniques that Work•10 minutes
Share Your Resume•10 minutes
Share Your Cover Letter•10 minutes
Obtenez un certificat professionnel
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HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
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