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Il y a 3 modules dans ce cours
Navigate the complexities of strategic implementation and effective management to drive organizational success. This course delves into essential topics such as managing stakeholders, strategic change, and aligning strategy with organizational culture. Learn how to integrate various strategic frameworks and tools, including SWOT analysis, VRIN model, and Porter's Value Chain to evaluate and implement strategies effectively.
Through hands-on projects and real-world case studies, you will develop the skills necessary for effective decision-making, stakeholder management, and strategic adaptation. Whether you are stepping into a leadership role or enhancing your strategic management capabilities, this course equips you with the practical insight to transform business operations and achieve sustained competitive advantage.
This week, the module delves into managing stakeholders. It covers the definition and types of stakeholders, including internal and external groups. The module also explores stakeholder analysis and mapping, using tools like Mendelow’s Matrix. Additionally, it examines the importance of strategic champions, the political perspective of strategy development, and the ethical implications of stakeholder management. By the end of the week, you will be able to identify and engage stakeholders, analyse their influence, and understand the ethical and political dimensions of stakeholder management.
Inclus
1 vidéo27 lectures2 devoirs1 sujet de discussion
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1 vidéo•Total 2 minutes
Welcome to Managing stakeholders•2 minutes
27 lectures•Total 355 minutes
Module Overview•10 minutes
Meet the teaching team•10 minutes
Managing stakeholders overview•10 minutes
What is a stakeholder•10 minutes
Aims and goals of stakeholders•10 minutes
Who are stakeholders and how can they be engaged•10 minutes
Stakeholder group types•10 minutes
Internal stakeholder groups•10 minutes
External stakeholder groups•50 minutes
Stakeholder analysis•10 minutes
Stakeholder mapping•10 minutes
Stakeholder Mapping•10 minutes
Constrained Thinking•10 minutes
Activity: Stakeholder analysis•45 minutes
Managing Stakeholder Conflict•10 minutes
The importance of strategic champions•10 minutes
The Role of Communication•10 minutes
The political perspective of strategy development•10 minutes
Economic rationality•10 minutes
Does politics destroy strategy?•20 minutes
Political rationality•10 minutes
Ethical implications of stakeholder management•10 minutes
Case Study: Enron•10 minutes
Cultural management of Stakeholders•10 minutes
What went wrong•10 minutes
Strong culture•10 minutes
Managing stakeholders reflection•10 minutes
2 devoirs•Total 45 minutes
Let's Practice: Managing stakeholders•15 minutes
Test Yourself: Managing stakeholders•30 minutes
1 sujet de discussion•Total 10 minutes
Reflection: Strong culture•10 minutes
Managing strategic changes
Module 2•4 heures à terminer
Détails du module
This week, the module delves into managing strategic changes. It covers the key elements of strategic change, including the importance of context, inertia, and resistance. The module also explores types of strategic change such as adaptation, reconstruction, revolution, and evolution. Additionally, it examines strategic leadership styles and the role of outsiders in leading change. By the end of the week, you will be able to assess different styles of leading and managing strategic change, analyse how organisational context affects change programs, and identify types of required strategic change.
Inclus
2 vidéos20 lectures2 devoirs
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Test Yourself: Managing strategic changes•30 minutes
Applying strategic management
Module 3•3 heures à terminer
Détails du module
This week, the module delves into innovation. It covers the strategic importance of innovation, different types of innovation, and innovation platforms. The module also explores radical and incremental innovation, and the political process of innovation. By the end of the week, you will be able to critically evaluate factors that enable and impede innovation, present examples of innovation, and relate innovation to strategy.
Inclus
11 lectures2 devoirs
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11 lectures•Total 120 minutes
Applying strategic management overview•10 minutes
Innovation and its strategic importance•10 minutes
Types of innovation•10 minutes
Innovation platforms•10 minutes
Innovation as a political process•10 minutes
Practice of radical and incremental innovation•10 minutes
Test Yourself: Applying strategic management•30 minutes
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Préparer un diplôme
Le fait de suivre ce cours proposé par University of Huddersfield vous donnera un aperçu des enseignants ainsi que des sujets et contenus dans un programme diplômant connexe, ce qui peut vous aider à déterminer si le sujet ou l’université vous convient.
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Felipe M.
Étudiant(e) depuis 2018
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Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
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What will I get if I subscribe to this Specialization?
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Is financial aid available?
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