We highly recommend taking the seven courses in this certificate program in the order presented, as the content builds on information from earlier courses.

Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.

The number of open jobs in digital marketing and e-commerce continues to grow as businesses move more of their operations and sales online. Having an online presence allows businesses to widen their reach and gives customers greater access to products and services. In digital marketing and e-commerce jobs, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the ideas that make brands stand out. 

Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E-commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.

Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.

In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice tool, mock interviews and resume building workshops, career coaching sessions and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.

Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.  

Google had long faced an issue that many other companies also contend with: We had open IT support roles, but not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience. In 2018, Google launched the IT Support Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program. In the United States, 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion.²

When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields: cybersecurity, data analytics, digital marketing & e-commerce, project management and UX design. Built and taught by Google, these certificates prepare people from all backgrounds for jobs in fields with great demand for qualified candidates. No degree or previous experience is required. Graduates get the chance to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.

This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.

In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Digital Marketing & E-commerce Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. In other countries where Google Career Certificates are available, your cost may be lower.

Those planning to attend a degree program can utilize ACE®️ recommendations or ECTS recommendations, the industry standard for translating workplace learning to college credit. Learners can earn an ACE recommendation of up to 9 college credits, or 7 ECTS credits, for completing the Digital Marketing & E-commerce Certificate. This aims to help open up additional pathways to learners who are interested in higher education, and prepare them for entry-level jobs.

To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly badge, which contains the ACE ® ️ or ECTS credit recommendation.  Once claimed, they will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.

The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.