Kirsti Reitan Andersen is a Post Doc at Copenhagen Business School. In her current work she explores barriers and opportunities to change towards practicing sustainability in the textile and fashion industry, focusing on local production and alternative business models. Kirsti is engaged in the development of teaching material for business students and practitioners. She examines state of the art and cutting-edge approaches to online and blended learning to both draw on existing material and platforms and develop new material. Kirsti has led a Scandinavian project that uses film, image and text to bridge design and production across Norway, Sweden and Denmark to further business opportunities in the textile and fashion industry. She has extensive experience working with design and innovation, both in consultancy and research, drawing on her background in European Cultural Studies and applying and exploring ethnographic research methods in her work.