About this Course
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Learner Career Outcomes

21%

started a new career after completing these courses

25%

got a tangible career benefit from this course

11%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 4 weeks, 3 -5 hours per week...

English

Subtitles: English, Mongolian

Skills you will gain

AccountingAnalyticsEarnings ManagementFinance

Learner Career Outcomes

21%

started a new career after completing these courses

25%

got a tangible career benefit from this course

11%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 4 weeks, 3 -5 hours per week...

English

Subtitles: English, Mongolian

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Ratios and Forecasting

9 videos (Total 101 min), 2 readings, 1 quiz
9 videos
Review of Financial Statements (Optional) 1.111m
Sources for Financial Statement Information (Optional) 1.26m
Ratio Analysis: Case Overview 1.37m
Ratio Analysis: Dupont Analysis 1.413m
Ratio Analysis: Profitability and Turnover Ratios 1.518m
Ratio Analysis: Liquidity Ratios 1.610m
Forecasting 1.715m
Accounting-based Valuation (Optional) 1.815m
2 readings
PDF of Lecture Slides10m
Excel Files for Ratio Analysis10m
1 practice exercise
Ratio Analysis and Forecasting Quiz20m
Week
2
2 hours to complete

Earnings Management

6 videos (Total 98 min), 2 readings, 1 quiz
6 videos
Overview of Earnings Management 2.115m
Revenue Recognition Red Flags: Revenue Before Cash Collection 2.218m
Revenue Recognition Red Flags: Revenue After Cash Collection 2.317m
Expense Recognition Red Flags: Capitalizing vs. Expensing 2.419m
Expense Recognition Red Flags: Reserve Accounts and Write-Offs 2.523m
2 readings
PDFs of Lecture Slides10m
Excel Files for Earnings Management10m
1 practice exercise
Earnings Management20m
Week
3
2 hours to complete

Big Data and Prediction Models

7 videos (Total 92 min), 2 readings, 1 quiz
7 videos
Discretionary Accruals: Model 3.119m
Discretionary Accruals: Cases 3.213m
Discretionary Expenditures: Models 3.311m
Discretionary Expenditures: Refinements and Cases 3.414m
Fraud Prediction Models 3.513m
Benford's Law 3.615m
2 readings
PDFs of Lecture Slides10m
Excel Files for Big Data and Prediction Models10m
1 practice exercise
Big Data and Prediction Models20m
Week
4
2 hours to complete

Linking Non-financial Metrics to Financial Performance

8 videos (Total 96 min), 2 readings, 1 quiz
8 videos
Linking Non-financial Metrics to Financial Performance: Overview 4.114m
Steps to Linking Non-financial Metrics to Financial Performance 4.216m
Setting Targets 4.313m
Comprehensive Examples 4.412m
Incorporating Analysis Results in Financial Models 4.514m
Using Analytics to Choose Action Plans 4.68m
Organizational Issues 4.714m
2 readings
PDF of Lecture Slides10m
Expected Economic Value Spreadsheet10m
1 practice exercise
Linking Non-financial Metrics to Financial Performance20m
4.5
357 ReviewsChevron Right

Top reviews from Accounting Analytics

By FAJun 12th 2018

One of the most practical courses I have taken in Coursera. Highly recommended for professionals in Business, Strategy, and Finance & Accounting departments, as well as stock market investors.

By PBFeb 5th 2016

The course makes accounting interesting and especially the examples are very illustrative. Virtual students bring some fun. The 4th week is however really integrated in the course structure.

Instructors

Avatar

Brian J Bushee

The Geoffrey T. Boisi Professor
Accounting
Avatar

Christopher D. Ittner

EY Professor of Accounting
Accounting

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Business Analytics Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Business Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.