The Maryland Smith AI for Business Leaders course is designed for business leaders who seek to leverage predictive AI and machine learning to improve their business. The goal is to help you build a deeper appreciation for the possibilities of these exciting new technologies while recognizing their limitations and potential pitfalls. We will walk you through a series of domain driven applications. We will leverage the expertise and research prowess of Maryland Smith’s faculty to examine the role AI plays in the domains of Supply Chain, Healthcare, Finance, Marketing and People Analytics. While the domains are specific, the applicability of the concepts are broad to cover all business areas.
AI for Business Leaders
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Demand Planning
- Data-Driven Marketing
- AI Enablement
- AI Personalization
- Target Market
- Responsible AI
- Risk Management
- Artificial Intelligence and Machine Learning (AI/ML)
- Deep Learning
- Forecasting
- Artificial Intelligence
- Personalized Campaigns
- Machine Learning
- Supply Chain Planning
- Business Leadership
- Marketing Analytics
- Customer Demand Planning
- Business Risk Management
- Risk Modeling
- Business Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2025
Taught in English
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
Instructors
Offered by
Explore more from Leadership and Management
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.