By completing this course, you will be able to align AI initiatives with business strategy, identify high-impact AI opportunities, and prioritize high-value AI use cases within your organization. This course is designed for business leaders, managers, and strategists looking to leverage artificial intelligence for innovation. You will explore the evolution of AI—from expert systems to Generative, Multimodal, and Agentic AI—and examine how these technologies drive hyperinnovation across industries like healthcare, finance, retail, and energy. Through real-world examples from companies like Shell, IKEA, and the NHS, you will learn about the role of data quality, Synthetic Data, planning, change management, and measuring progress using strategic scorecards and dashboards. This course equips you with the tools to successfully guide and execute an AI strategy that delivers tangible business value.

AI Strategy: Transforming Businesses with AI
Build in-demand skills with a full year of Coursera Plus, now $239. Save now.

Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Align AI initiatives with business strategy and prioritize high-impact AI use cases
Establish scorecards, dashboards, and storytelling techniques to monitor and measure AI execution
Incorporate change management and understand new leadership roles necessary for successful AI transformation
Skills you'll gain
- Organizational Change
- Business Priorities
- AI literacy
- Artificial Intelligence
- Strategic Planning
- Business Transformation
- Data Strategy
- Business Strategy
- Data Quality
- Performance Measurement
- Organizational Strategy
- Emerging Technologies
- Generative AI
- Technology Strategies
- Key Performance Indicators (KPIs)
- Change Management
- Strategic Thinking
- Plan Execution
- Artificial Intelligence and Machine Learning (AI/ML)
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2026
Assessments
11 assignments
Taught in English
See how employees at top companies are mastering in-demand skills

There are 12 modules in this course
Instructor

Offered by
Explore more from Business Strategy
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."








