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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

7,868 ratings
1,633 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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476 - 500 of 1,595 Reviews for Business Metrics for Data-Driven Companies

By Ryan N

Jan 31, 2016

Loved the overview of the profession and hearing from real data scientists (among others)

By timeloss

Dec 21, 2015

It's very helpful for people who wish to understand the basic ideas of the data analysis.

By Lalitha D

Dec 1, 2020

This course was very helpful in understanding the basic of business analysis. Thank You!

By trey a

Jul 21, 2020

Awesome course !! So many new insights, and fresh outlook. And an even cooler instructor

By Bilal A B

May 14, 2020

Extremely helpful for those who want to learn more about the field of business analytics


Feb 13, 2019

I highly suggest everyone who is doing business course to try this course, very helpful!

By Markus R

Jul 13, 2018

Hands-on and a good mix between theory and practice. Thank you very much for the course!

By Kingsley I

Feb 8, 2018

Excellent content. Great videos with clear illustration as taught by Prof. Daniel Egger.

By Werner H

Jun 5, 2017

Very effective class with hands-on case studies. Designed to be impactful from day one.

By Lakhveer k

May 30, 2017

Great case study at the end, made me think about everything I learned during the course.

By Sangeetha V G

Mar 14, 2017

Amazing Course , Covered everything that an Entry level financial analyst is looking for

By Thao V

Nov 16, 2015

Interesting course to get to know different business metrics and real life applications!

By Donna G

May 27, 2019

Excellent course to lay the groundwork with metrics and real business case discussions.

By David C F

Mar 24, 2018

The professor is great. The difficulty level feel about right. Enjoying the experience.

By Georgi

Jun 3, 2017

Only relevant info, everything was presented on a clear way. I really enjoyed studying!

By ShihMin C

May 4, 2021

Great!!! target most students or people who want to know how data change our business.

By Oscar D

Sep 3, 2020

Excellent course! Excellent teacher, passionate while teaching and excellent examples!

By Thinh N

Jun 19, 2020

A comprehensive course that provides useful knowledge on business performance analysis

By Janet

May 25, 2020

Comprehensive introduction to business metrics. Great suggestions and tools provided.

By Pravesh S

Apr 22, 2020

Lots of new things to learn and perfectly explained. Assignments were not on easy side

By Natalia N

Dec 6, 2016

very useful course as first step of specialization - interesting videos and study case

By Tunç S

Apr 19, 2021

very good explanations, easy to understand, easy to learn. Thanks to Professor Egger.

By Ma S T S

Nov 2, 2020

Good course to get insights for business metrics and their relevance to data careers.

By Gresia A

May 22, 2020

i love the flow of this course, very structural and i can get the big picture from it

By aniruddha d

Apr 11, 2020

Very good course with good articulation and examples. Must for every business analyst