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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

6,895 ratings
1,417 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 12, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Apr 20, 2020

It's a great course because even it's based on theory not practical(Which cover in next courses in specialization) but still, at final assignment submission, you feel great that you tackle a problem.

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1326 - 1350 of 1,385 Reviews for Business Metrics for Data-Driven Companies

By Steph L

May 02, 2016

I feel like more examples, case studies, or panel interviews would help.

By maxwell b

Feb 01, 2016

Solid introduction - slightly disjointed and fairly boring presentation.

By Colin M

Sep 22, 2017

Course content doesn't really become relevant until the next course

By Alfonso F

May 07, 2017

Very entry level course. Expected a deeper treatment of the subjet.

By Karthik S

Dec 17, 2017

Good insights on some industries, but content overall lacks rigor.

By Job M

Oct 10, 2016

It's very general information. The explanation movies are great.

By José M P Á

Apr 11, 2016

It's a great introductory course, although a bit superficial.

By Akshita D

Jun 21, 2020

The lectures can be explained a bit slowly and in detail.

By Y. B

Feb 06, 2016

good, but no material and lack of structure

By Marcos D B

Feb 20, 2017

Content was a bit shallower than expected.

By eshank

Sep 04, 2016

good but the tests can be better planned.

By Jason T

Jun 12, 2017

The course was within expectations. No

By Pitch

Oct 26, 2015

Comprehensive and general techique

By Shady E A D

Feb 18, 2016

Great introduction to the Subject

By ronald w b

Apr 11, 2016

Well done, but lite on content.

By Subhash

Apr 19, 2020

Feels somewhat Boring!!!!

By Rob N

Dec 23, 2015

Meh. It was just okay.

By Madhav K

Feb 29, 2020

content is less.

By Joaquín R L

Dec 27, 2016

Good intro

By Daniel B

Jun 27, 2017

Too easy.

By Jimel B

Feb 22, 2017


By Aaron M C

Dec 06, 2018


By Elvin D

May 10, 2020

The course touches to the points very broadly, and would probably be forgotten in a week after the completion. Main problem was that you find yourself jumping from topic to another and having basic knowledge of the subjects. I would expect to have narrow however deep understanding of the course.

The module would probably be nothing but a waste of time for someone who intends to grasp the idea of data management and metrics.

By Arun S

May 14, 2020

I purchased the Excel to MySQL: Analytic Techniques for Business Specialization, to learn about data analytics, mainly to transition from Excel to SQL. However, I personally felt this particular course about Business Metrics for Data Driven Companies could have been condensed, as it did not have any learning related to data tools. Hopefully, my requirements are covered in the next 3 courses.

By Kaela W G

Feb 07, 2016

Everything was either super basic or else more advanced but so niche that it doesn't really apply to everyone and we don't need to learn it in that depth. Would have liked to learn a lot more about how to determine what KPIs you should be measuring in different businesses, what kinds of metrics are important, etc. The very large majority of this course will never be applicable to me.