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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,144 ratings
1,673 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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476 - 500 of 1,642 Reviews for Business Metrics for Data-Driven Companies

By Juan V

Feb 17, 2018

Clear introduction to the concepts you need to know to analysis data in a business setting.

By Steve T

Jan 15, 2016

This was a good course - I have a finance background but it presented some new perspectives

By Anu M

Aug 15, 2021

It was just awesome. I learnt a lot and thinking why I didn't learn data analytics before.

By Rogin O

Jul 9, 2020

Thank you so much! What a great learning opportunity, I learned a lot through this course.

By Mohamed A a

Jun 21, 2020

It was really a nice cleat beginning in this specialization. The teacher was really great.

By Harsh U

Apr 13, 2020

I became a fan of Mr. Egger. He explains these concepts with such ease, it is like magic !

By Alan G M

Nov 29, 2019

Great introduction to business metrics, and what they mean for running of modern companies

By Thanos K

Oct 2, 2019

Excellent course. Needed a bit more deep dive in terms and financial metrics with examples

By Taylor K

Nov 8, 2017

I love the shark dance! Think it's the appropriate greeting for all data science people :)

By Kojo A

Jan 24, 2016

love the concepts and the possible impact to business analysis to overall business success

By 钱璟怡

Apr 6, 2022

It is a very good course for me to know about the basic information of bussiness analysis

By 李旻筱

Mar 27, 2020

Thanks Coursera for offering me the opportunity to gain knowledge about business metrics!

By Dimitri M

May 16, 2019

This course has helped me understand the importance of Business Metrics in data analysis.

By TA85

Jun 5, 2018

Great course! Very informative and a great introduction to metrics in the business world.

By Ge W

Jun 12, 2017

Useful lesson for folks like me who want to shirt the career into Business Data Analysis.

By Ryan N

Jan 31, 2016

Loved the overview of the profession and hearing from real data scientists (among others)

By timeloss

Dec 21, 2015

It's very helpful for people who wish to understand the basic ideas of the data analysis.

By Lalitha D

Dec 1, 2020

This course was very helpful in understanding the basic of business analysis. Thank You!

By trey a

Jul 21, 2020

Awesome course !! So many new insights, and fresh outlook. And an even cooler instructor

By Bilal A B

May 14, 2020

Extremely helpful for those who want to learn more about the field of business analytics


Feb 13, 2019

I highly suggest everyone who is doing business course to try this course, very helpful!

By Markus R

Jul 13, 2018

Hands-on and a good mix between theory and practice. Thank you very much for the course!

By Kingsley I

Feb 8, 2018

Excellent content. Great videos with clear illustration as taught by Prof. Daniel Egger.

By Werner H

Jun 5, 2017

Very effective class with hands-on case studies. Designed to be impactful from day one.

By Lakhveer k

May 30, 2017

Great case study at the end, made me think about everything I learned during the course.