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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,146 ratings
1,674 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1401 - 1425 of 1,642 Reviews for Business Metrics for Data-Driven Companies

By Andrés A S N

Jul 1, 2020

Some very interesting data, but some could be very basic,

By Anne-Sophie P

Jul 22, 2018

Great intro to the suite of courses of this specialisaton

By Pham T G

Dec 27, 2015

Very useful knowledge and relevant examples are provided.

By Anuttam P

Jul 24, 2016

Valuable and useful info for aspiring business analysts.

By Juan C P B

Jan 31, 2016

I really enjoy this course. It has a lot of information!

By Kapil S

Jun 28, 2020

this course is best to know how the data is used nowday

By Mark H

Mar 21, 2017

Course is good for getting started with Data Analytics!

By Gnaneswara T

Dec 10, 2020

very good insight on right usage of business metrics .

By Hongyang Z

Apr 11, 2019

jump over chapters instead of going deeper and deeper.

By Ekasit K

Mar 2, 2017

good to understand a broad concept of business metrics

By Craig J

Nov 1, 2015

It's fairly dense with sensible things to know and do.


May 2, 2018

The course is very comprehensive and well structured.


Nov 17, 2017

Very Good. A case study illustration would be better

By Vivek D R

Feb 28, 2016

Eggar was brilliant.but week 4 i could not understand

By Jason C D A

Jan 11, 2016

A good intro course for those who are starting out.

By Daya_Jin

Sep 3, 2018



Nov 11, 2017

Good business case study and meaningful assessment

By Tang J

Jan 5, 2016

Overall good introduction to business concepts.

By Harsh S

Oct 8, 2017

Good insights for beginners, not very complex.

By Roger K

Aug 5, 2018

Fast paced overview of business data metrics!

By Christopher M

Jun 26, 2017

Good introductory course to Business Metrics

By Ericamua

Nov 10, 2017

it really improve my English and practic it

By Kumar D

Oct 28, 2017

Great course. Could be a little tech heavy.

By Napongsathorn M

Jun 17, 2019

Great Course!! Precise and easy to follow.

By Ioannis B

Aug 17, 2017

Good intro to business metrics in general!