Audience Management & Compliance

Ends soon: Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Audience Management & Compliance

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Instructor: Professionals from the Industry

Included with

Learn more

13 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

13 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Segment email audiences using demographic and behavioral data to deliver more relevant, targeted campaigns.
Apply list hygiene practices—including re-engagement and removal workflows—to protect deliverability.
Sync CRM contacts with your email platform and maintain compliance with key email marketing regulations.
Build a comprehensive audience management plan that integrates strategy, operations, and performance measurement.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 13 modules in this course

Build the audience management skills that separate strategic email marketers from one-campaign executors. In this course, you'll learn how to segment subscriber lists using demographic and behavioral data, apply list hygiene practices that protect deliverability, and integrate CRM contact data with your email platform so your lists stay accurate and up to date.

You'll also develop the compliance knowledge you need to operate confidently within email marketing regulations—including consent management and unsubscribe handling—so every campaign you send is both effective and legally sound. By the end, you'll have created a comprehensive audience management plan: a portfolio-ready deliverable that demonstrates your ability to design and maintain email systems that drive real business results. Whether you're building toward a role in email marketing, CRM management, or digital marketing broadly, these skills show employers you can think and operate at a strategic level. Tools covered include Mailchimp, Gmail, and industry-standard list management and compliance practices.

Learners explore the strategic foundation of email segmentation and learn to identify key audience segments for targeted messaging.

What's included

2 videos2 readings1 assignment

Learners master MailChimp's segmentation tools to create, save, and apply demographic segments for targeted email campaigns.

What's included

4 videos1 reading3 assignments

4 videosTotal 14 minutes

Demographic Segmentation: The Perfect Starting Point2 minutes
MailChimp Segmentation Tools7 minutes
Setting Up Basic Segments in MailChimp - Part 13 minutes
Setting Up Basic Segments in MailChimp - Part 23 minutes

1 readingTotal 8 minutes

Data Collection for Effective Segmentation8 minutes

3 assignmentsTotal 40 minutes

Create a Demographic Segment20 minutes
Creating Segments in MailChimp5 minutes
Course Assessment: Email Segmentation Mastery15 minutes

Learners will master strategic list hygiene by identifying inactive subscribers and implementing evidence-based re-engagement campaigns.

What's included

2 videos2 readings2 assignments

What's included

4 videos1 reading3 assignments

4 videosTotal 19 minutes

The Re-engagement Opportunity3 minutes
Re-engagement Campaign Strategies7 minutes
Building Re-engagement Campaign Segments5 minutes
Creating a Re-engagement Campaign - Part 25 minutes

1 readingTotal 10 minutes

List Cleaning Best Practices10 minutes

3 assignmentsTotal 55 minutes

Re-engagement Campaign Planning20 minutes
Re-engagement and List Cleaning Best Practices5 minutes
Clean Lists for Delivery - Final Assessment30 minutes

Learners master CRM-email integration concepts and execute practical Gmail-MailChimp contact synchronization procedures for enhanced marketing effectiveness.

What's included

2 videos2 readings1 assignment

Learners execute practical Gmail-MailChimp contact synchronization procedures, mastering essential integration workflows through hands-on export, import, and verification processes that ensure accurate contact data transfer for effective email marketing campaigns.

What's included

2 videos2 readings2 assignments

2 videosTotal 8 minutes

Maintaining Synchronized Contact Records2 minutes
Gmail and MailChimp Connection Methods6 minutes

2 readingsTotal 10 minutes

Best Practices for Contact Synchronization4 minutes
Podcast: Importing Google Contacts to MailChimp - Complete Process6 minutes

2 assignmentsTotal 43 minutes

Gmail-MailChimp Synchronization30 minutes
CRM Integration & Contact Synchronization - Course Assessment13 minutes

Master email marketing regulations and conduct systematic compliance audits to protect your organization from legal penalties while building subscriber trust.

What's included

2 videos2 readings1 assignment

This module teaches learners to systematically check email templates for compliance with unsubscribe and consent requirements across major regulations. Students develop practical skills for conducting pre-send compliance audits that prevent violations while building subscriber trust and maintaining campaign effectiveness.

What's included

2 videos2 readings3 assignments

2 videosTotal 8 minutes

Building Compliance Into Your Process2 minutes
Email Compliance Checklist6 minutes

2 readingsTotal 15 minutes

Email Template Compliance Guide5 minutes
Podcast: Conducting a Compliance Check10 minutes

3 assignmentsTotal 21 minutes

Email Compliance Audit8 minutes
Email Compliance Implementation3 minutes
Email Marketing Compliance - Course Assessment10 minutes

Learners master behavioral and hybrid segmentation approaches that combine multiple data sources to create high-value customer segments driving measurable campaign performance improvements.

What's included

3 videos1 reading2 assignments

Learners master systematic segment performance analysis and optimization techniques that enable quarterly reviews and data-driven refinements to maximize email marketing engagement and ROI.

What's included

2 videos1 reading3 assignments

Clean lists to remove redundancies, employing data hygiene practices for improved deliverability and engagement rates.

What's included

2 videos1 reading2 assignments

Review deliverability KPIs to understand impact and adjust list-maintenance techniques as needed.

What's included

2 videos3 assignments

2 videosTotal 9 minutes

Essential Deliverability KPIs for List Maintenance Success7 minutes
Analyzing Deliverability Reports for Optimization Insights3 minutes

3 assignmentsTotal 43 minutes

Strategic KPI Analysis and Optimization Plan Development20 minutes
Deliverability KPI Analysis and Optimization8 minutes
Complete Email List Hygiene and Deliverability Mastery Assessment15 minutes

You will create a comprehensive audience management plan for a fictional company, integrating email segmentation, list hygiene, CRM synchronization, and regulatory compliance into a single cohesive strategy. The plan demonstrates your ability to design systems—not just execute individual tasks—that keep email lists healthy, targeted, and compliant. This project-level deliverable reflects the kind of strategic thinking employers expect from email marketing professionals.

What's included

3 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

405 Courses58,389 learners

Offered by

Coursera

Explore more from Leadership and Management

Coursera
Career Development for AI-Enhanced Email Marketer
Course
Coursera
Advanced Email Marketing Techniques
Course
Coursera
Capstone for AI-Enhanced Email Marketer
Course
Coursera
Email Campaign Fundamentals
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.