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Automate AI Lead Nurturing & CLV Analysis

This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to turn automation and analytics into powerful marketing tools. In this beginner-friendly course, you’ll design AI-enhanced email automation workflows that convert leads into customers and analyze Customer Lifetime Value (CLV) to uncover which audiences deliver the highest returns. Through realistic case studies, hands-on labs, and guided reflections, you’ll gain the confidence to build smarter campaigns, interpret data like a strategist, and communicate insights that drive measurable business growth.

Module details

What's included

8 videos3 readings5 assignments

8 videosTotal 37 minutes

Automate Lead Nurturing & CLV Analysis3 minutes
How AI Makes Marketing Smarter3 minutes
Case Study: How Spotify Boosted Nurture Email Performance with AI-Driven Sequences 6 minutes
HubSpot Walkthrough: Building a Five-Email Workflow11 minutes
CLV Made Simple: Understanding the Formula4 minutes
Case Study: Netflix’s CLV Strategy — From Data to Retention Decisions4 minutes
Presenting CLV Findings5 minutes
Congratulations & Continuous Learning2 minutes