Build and Execute an Organisational AI Strategy

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Build and Execute an Organisational AI Strategy

This course is part of multiple programs.

Instructors: Veronica Moran

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4 modules

Gain insight into a topic and learn the fundamentals.

1,287 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

96%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,287 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

96%

Most learners liked this course

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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There are 4 modules in this course

AI is the hottest, most exciting technology to burst onto the scene in recent years. Its impact is so big, it is revolutionizing industries all over the globe. If you are an executive, you may be wondering how to harness AI's incredible power for your organization. Well, this course is going to show you how to do just that.

This Short Course was created to help leaders in organizations harness the power of AI to create long-term value for their businesses. By completing this course you'll be able to develop and execute an effective AI Strategy for your organization that enables efficiency, growth, and an increased competitive advantage. More specifically, in this 1.5-hour long course, you will learn how to develop your organization's GenAI capability to enable the sustainable delivery of AI-powered solutions, analyze the potential applications of GenAI in your organization, identify opportunities for improvement and expansion, and apply a governance structure that assures the implementation of GenAI solutions that are ethical and compliant with legislation. This course is unique because it will give you all the essentials you will need to turn your organization into an AI-fueled powerhouse.

The course emphasizes the significance of AI in today's technological landscape, highlighting its transformative impact across industries. Led by Veronica Moran, this course focuses on empowering executives to harness AI's potential for organizational growth. Veronica, an expert in technology and innovation, specializes in leveraging emerging technologies like AI to create value for organizations. By completing this course, you will gain the tools necessary to establish sustainable AI capabilities within your organization; improve AI literacy among your staff; and identify, prioritize and implement AI solutions that are aligned with business goals, ethical and compliant.

What's included

1 video1 reading

In this lesson, you will learn how to evaluate an organization's current GenAI capability. You'll explore how to conduct an audit and analyze an organization's capability in comparison to a capability maturity model. Then, you'll delve into the four key steps involved in designing a GenAI capability that is customized to any organization.

What's included

5 videos3 readings1 assignment

5 videosTotal 40 minutes

Assessing You Current GenAI Capabilities: Audit8 minutes
Benchmarking Your Current GenAI Capabilities: AI Maturity Model8 minutes
Step 1: Uplifting the AI literacy for Your Staff8 minutes
Step 2: Roll Out of Company-Wide AI Tools9 minutes
Step 3: Human Resources7 minutes

3 readingsTotal 30 minutes

How to Run a Digital Capability Assessment10 minutes
Getting Started with AI Tools10 minutes
How to Build an Effective Gen AI Capability10 minutes

1 assignmentTotal 9 minutes

Knowledge Check: Crafting a GenAI Capability for Sustainable AI Solutions9 minutes

In this lesson, you will explore real-world examples and learn how to to harness GenAI to mitigate against disruption, introduce efficiencies, and increase revenue for your organization.

What's included

3 videos4 readings1 assignment

3 videosTotal 23 minutes

Mitigating Disruption in an AI Landscape: Performing a Risk Assessment8 minutes
Initiatives for Introducing Efficiences8 minutes
AI Initiatives: Evaluating Ideas Using the Innovation Process 7 minutes

4 readingsTotal 40 minutes

Case Study: How Global Companies Use AI to Prevent Supply Chain Disruptions10 minutes
Case Study: How Gen AI Is Reshaping Fashion’s Creativity and Introducing Efficiencies10 minutes
Case Study: How Duolingo Innovated Their Product for Effective Learning10 minutes
Disruptive Innovation10 minutes

1 assignmentTotal 12 minutes

Knowledge Check: Harnessing AI: Initiatives For Improving Your Business 12 minutes

In this lesson, you will explore the issues of AI ethics and regulatory compliance, and gain tools for implementing an AI governance structure.

What's included

2 videos3 readings3 assignments1 ungraded lab

2 videosTotal 18 minutes

GenAI Ethics: An Introduction10 minutes
Implementing AI Governance Structure8 minutes

3 readingsTotal 22 minutes

Global Standards to Consider10 minutes
AIGA AI Governance Framework10 minutes
[Optional] The Generative AI Lab Playground2 minutes

3 assignmentsTotal 56 minutes

Graded Quiz30 minutes
Case Study Activity: Can Bargain Mart Modernize?20 minutes
Knowledge Check: Structuring GenAI for Ethical Compliance6 minutes

1 ungraded labTotal 60 minutes

[Optional] Access Your Gemini Pro GenAI Playground60 minutes

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Instructors

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(1,021 ratings)

Veronica Moran

Coursera

1 Course15,039 learners

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Reviewed on Apr 2, 2026

Though course completed, it is not showing. But course is good and practical oriented

Reviewed on Apr 2, 2026

Very Good Course. This course provides a clear and practical framework for building and executing and organizational AI Strategy.

Reviewed on Apr 4, 2026

I got really best education from this course looking further to learn other courses when provided.Thanks

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