About this Course
4.6
5 ratings

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 10 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 10 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
6 hours to complete

Course Overview & Module 1 Analytics Beyond the Spreadsheet

This first module exposes and explains key data and analytics concepts from Big Data to data warehousing to natural language query, and everything in-between. Next we will explore various analytic techniques, types of visualizations, and types of analytics solutions. The course will continue with identifying and learning about key data and analytics roles and organization structures, including chief data and analytics officers, data scientists, and analytics centers of excellence. Alternatives to direct hiring, such as outsourcing and crowdsourcing, will also be covered. Finally, the course will scrutinize analytic trends and futures. ...
17 videos (Total 97 min), 7 readings, 2 quizzes
17 videos
Meet Instructor Doug Laney1m
Lesson 1-1 Overview of Analytics5m
Lesson 1-2 Beyond Basic Business Intelligence6m
Lesson 1-3-1 The Analytics Continuum7m
Lesson 1-3-2 Analytic OutpuT6m
Lecture 1-3-3 Basic Analytic Techniques2m
Lecture 1-4 Analytic Graphical Representation (Visualization)11m
Interview with Kevin Hartman14m
Lecture 1-5-1 Key Analytics Concepts to Know (Data Literacy)32s
Lecture 1-5-2 Data, What Data? (Sources of Data)5m
Lecture 1-5-3 Where to Put the Data and How to Get it There?8m
Lecture 1-5-4 Analytic Methods, Techniques and Concepts6m
Lecture 1-5-5 Other Data Concepts4m
Lecture 1-6-1 Purpose-Built Analytic Solutions17s
Lecture 1-6-2 Data-specific Analytic Solutions4m
Lecture 1-6-3 Business Function-Specific Analytics8m
7 readings
Syllabus20m
About the Discussion Forums10m
Glossary20m
Brand Descriptions20m
Update Your Profile10m
Module 1 Overview20m
Module 1 Readingss
2 practice exercises
Orientation Quiz10m
Module 1 Graded Quiz30m
Week
2
3 hours to complete

Module 2 Industry and Business Function Analytics

Over the course of the module, you will also see how data and analytics in each of these organizations can be used in similar ways, in similar business functions. Accordingly, you will appreciate that to be truly data-driven, you need not only look to examples in your own industry, but, also learn and apply analytics concepts from organizations in other fields....
11 videos (Total 66 min), 2 readings, 1 quiz
11 videos
Lecture 2-1 Banking and Financial Institution Examples6m
Lecture 2-2 Insurance Examples3m
Lecture 2-3 Retail Examples7m
Lecture 2-4 Manufacturing, Consumer Package Goods Examples5m
Lecture 2-5 Energy Sector Examples7m
Lecture 2-6 Telecommunications Examples3m
Lecture 2-7 Government and the Public Sector Examples10m
Lecture 2-8 Healthcare Examples6m
Lecture 2-9 Sports and Entertainment Examples4m
Lecture 2-10 Other Examples7m
2 readings
Module 2 Overview20m
Module 2 Readings30m
1 practice exercise
Module 2 Graded Quiz30m
Week
3
5 hours to complete

Module 3 Staffing and Organizing for Analytics

In this module you will learn a bunch of crucial analytical roles and the emergence of new roles in organizations from the C-suite down to various analyst roles. You will take a brief look at the job descriptions and the responsibilities. You will also put yourself in either a job seeker’s or a recruiter’s shoes to see what kind of skill sets are the most important and which position fits you the best. For example, it will introduce you to the three core skills of the data scientist and the crucial soft skills required to be a successful data scientist. ...
11 videos (Total 74 min), 2 readings, 2 quizzes
11 videos
Lecture 3-1 The Chief Information Officer (CIO)3m
Lecture 3-2 The Chief Data Officer (CDO)7m
Lecture 3-3 Chief Digital Officer2m
Lecture 3-4 The Chief Analytics Officer (CAO)3m
Lecture 3-5 The Data Scientist8m
Lecture 3-6 Data Scientist Soft Skills4m
Lecture 3-7 Other Analytics Related Roles9m
Lecture 3-8 The Analytics Center of Excellence4m
Lecture 3-9 Analytics Consulting and Crowdsourcing5m
Interview with Graham Waller23m
2 readings
Module 3 Overview20m
Module 3 Readingss
1 practice exercise
Module 3 Graded Quiz30m
Week
4
3 hours to complete

Module 4 Analytics Success Today and Tomorrow

This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience....
14 videos (Total 53 min), 2 readings, 1 quiz
14 videos
Lecture 4-1-2 Analytics Maturity Levels3m
Lecture 4-1-3 Key Maturity Disciplines3m
Lecture 4-2 Analytics Success Factors11m
Lecture 4-3-0 Analytics Trends and Futures41s
Lecture 4-3-1 Analytics as a Corporate Strategy2m
Lecture 4-3-2 Data Literacy3m
Lecture 4-3-3 Valuing Information Assets4m
Lecture 4-3-4 A Data Science and AI Ethical Code of Conduct4m
Lecture 4-3-5 Continuous Intelligence2m
Lecture 4-3-6 Reinventing, Digitalizing and Eliminating Business Offerings2m
Lecture 4-3-7 AI will Struggle to Scale in the Organization3m
Lecture 4-3-8 Most Analytic Insights Will Fail to Deliver Business Value3m
Lecture 4-3-9 Quantum Computing Will Start to Outperform Traditional Analytics Computing4m
2 readings
Module 4 Overview20m
Module 4 Readingss
1 practice exercise
Module 4 Graded Quiz30m

Instructor

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.