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Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
683 ratings
82 reviews

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW
Oct 17, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG
May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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76 - 80 of 80 Reviews for The Business of Social

By Eliseo J P

Sep 30, 2020

great course very informative

By Raed A

Sep 17, 2019

THE BEST

By Ricardo J O

Jan 22, 2016

What I liked: Materials have quality and a professional approach. Speakers add value to the discussion. Toolkit is important.

What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module. In this course each module had about 20 to 30 minutes of videos per module. That is clearly insufficient. Most courses in Wharton's, U. Michigan's and Illinoi's specializations in Coursera, have more video materials per module, than your courses in totality... 1.5 to 3 hours per module in the three institutions mentioned in average per module against about 2 hours of videos on all your course modules combined. That is a serious and very salient gap, that I think you should reflect on. In my opinion, quality MOOC's either singular courses, either specializations have to be very well balanced in content - both in quality and quantity. Your courses have very reasonable quality, but fails completely in quantity. As competition in the online e-learning domain increases at an impressive speed, you should benchmark what I mentioned above and do something about it, or probably after 2/3 runs of your courses, people with churn for more addedd value offerings in the dimensions that I pointed out.

Good luck.

By Manuela L G

May 13, 2016

not as good as the others and way too quick

By Leslie K

Nov 18, 2016

I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.