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Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
669 ratings
79 reviews

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW

Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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26 - 50 of 77 Reviews for The Business of Social

By Ajay S

Aug 10, 2020

Excellent program. It has helped launch me into a new career.

By ABHILASHA K

Sep 06, 2020

I am very very thankful to you for teaching me this subject.

By FOTO H K

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

By Jose J M

Nov 19, 2018

A very good course and with updated content

By Ekaterina S

Jul 06, 2017

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

By ONUR C S

Jun 16, 2019

SUPERRRRRRRRRRRR

THANK YOU FOR EVERYTHING

By Hamdy R M M G

Mar 29, 2018

great content with new great information

By John W

Jan 07, 2017

High quality content and presentation.

By Lisa S

Sep 05, 2016

All these courses have been wonderful!

By violet z

Jun 11, 2016

Excellent and practical approach!

By Samantha M

Oct 28, 2019

Very practical hands on course

By Jaydon

Feb 20, 2019

Really good course i have had

By Mark B

Aug 28, 2017

Excellent and so practical!

By Juan A R P

May 23, 2016

This was a fantastic Course

By LIMEN K P

Nov 16, 2016

Perfect and best course.

By Leyla M K

Mar 10, 2020

Such a Powerful Piece

By Michelle E

Oct 10, 2019

Thoroughly enjoyed.

By Yauri

Jan 30, 2016

Phenomenal Course!

By Hatim M S

Nov 27, 2016

Excellent Course

By UMER F (

Jun 17, 2019

Excellent One

By François-Lévy Z

Jun 01, 2018

Just perfect.

By Víctor R O L

Jul 03, 2017

Great course!

By Sandra D

Mar 01, 2017

Great course!

By Vay R

Dec 08, 2016

Awesome sauce

By fari s

Sep 07, 2020

great topic