Created by:   IE Business School

  • Maria Teresa Aranzabal

    Taught by:    Maria Teresa Aranzabal, Professor


Basic InfoCourse 3 of 5 in the Implementación del Marketing Mix Specialization.
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Course 3 of Specialization


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Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Ratings and Reviews
Rated 4.6 out of 5 of 28 ratings

Buenas tardes.

Opinando sobre el tema de marketing, tiene un contenido actualizado y útil para los diferentes enfoques de los profesionales actuales, ya sea para emprendedores, para quienes buscan un puesto de trabajo o quienes tienen vocación de docencia.

Aunque pueda parecer densa la literatura del tópico, la profesora María Teresa con su actitud, expresión corporal y conocimiento, hace que el curso sea fácilmente digerible.

Felicitaciones Coursera!

Excelente curso, muy didáctico y muy bien explicado pr la Prof. Aranzabal.

Muy completo.

Excepcional la especialización, realmente merece la pena.