IE Business School
Gestión del canal de distribución y retailing
IE Business School

Gestión del canal de distribución y retailing

This course is part of Implementación del Marketing Mix Specialization

Taught in Spanish

11,375 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(421 reviews)

|

97%

Beginner level
No prior experience required
7 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Conocer los pasos para diseñar y gestionar un canal de distribución, identificar a los actores, sus funciones y cómo gestionar los conflictos.

  • Identificar los tipos de estrategias de venta al por menor y cómo los minoristas mantienen ventajas competitivas sobre su competencia.

  • Descubrir diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son las mejores.

  • Conozca la importancia de una presencia online estratégica para los minoristas y las tendencias futuras en la venta al por menor.

Details to know

Shareable certificate

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(421 reviews)

|

97%

Beginner level
No prior experience required
7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Implementación del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá identificar los actores más importantes de los canales de distribución y sus roles.

What's included

7 videos1 reading1 quiz

Al final de este módulo podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

What's included

8 videos4 readings1 quiz

Al final de este módulo podrá identificar los tipos de minoristas, las estrategias de venta al por menor y cómo estos minoristas mantienen ventajas competitivas con respecto a su competencia. También aprenderá el papel de las 4 P del juego del marketing en esas estrategias de venta al por menor.

What's included

9 videos1 reading1 quiz

Al final de este módulo podrá identificar diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son más adecuadas para cada circunstancia. También conocerá la importancia de tener una presencia estratégica en Internet para los minoristas y las tendencias futuras en retailing.

What's included

10 videos4 readings1 quiz

Instructor

Instructor ratings
4.9 (84 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses89,800 learners

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Recommended if you're interested in Business Strategy

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4.7

421 reviews

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MS
5

Reviewed on Nov 8, 2021

CR
5

Reviewed on Aug 29, 2022

ER
5

Reviewed on Apr 16, 2020

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