Corporate & Business Strategy Course Overview

Strategy matters to all operating companies, as it is a major determinant of the success of their business. This Corporate & Business Strategy course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is designed to guide you through a comprehensive strategic analysis process, and demonstrate the application of theories into real-world business situations. This course also focuses on helping you understand how companies create and sustain competitive advantage in dynamic markets. You will explore how strategic choices are made at both corporate and business-unit levels, including decisions around market entry, diversification, resource allocation, and positioning. Real-world case studies will be used to connect theory with practical business outcomes. In addition, you will develop a structured approach to strategic analysis using widely recognized frameworks such as SWOT, Porter’s Five Forces, and value chain analysis. By the end of the course, you will be able to critically evaluate business strategies, identify key drivers of performance, and provide actionable recommendations that align with long-term organizational goals.