Pontificia Universidad Católica de Chile
Claves para el éxito de la transformación digital en Pymes
Pontificia Universidad Católica de Chile

Claves para el éxito de la transformación digital en Pymes

Carlos Díaz V.
Sergio Valenzuela
Claudio Guzmán

Instructors: Carlos Díaz V.

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

October 2024

Assessments

4 assignments

Taught in Spanish

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There are 4 modules in this course

Desde una perspectiva estratégica, el profesor Carlos Díaz define qué se entiende y qué implicancias tiene en las empresas la Transformación digital, cuáles son sus principales elementos y explica la necesidad de diseñar una estrategia digital para alcanzar los objetivos de largo plazo.

What's included

5 videos7 readings1 assignment

El profesor Sergio Valenzuela aborda la Transformación digital enfocándose en el cambio cultural que debe tener lugar en las personas y la organización; poniendo énfasis en las competencias que se requieren para avanzar en una cultura digital, y en lo gravitante que son los liderazgos directivos para poder vencer las resistencias naturales a los cambios.

What's included

4 videos10 readings1 assignment

El profesor Claudio Guzmán explica cómo aplicar estrategias de marketing y ventas exitosas en un mundo digital y los factores claves a tener en cuenta al momento de su implementación.

What's included

4 videos8 readings1 assignment

El profesor Pedro Traverso aborda los desafíos y oportunidades que ofrece la digitalización de procesos para lograr tener una operación más eficiente, mostrando distintas estrategias e identificando los factores clave que contribuyen al éxito de este proceso.

What's included

4 videos5 readings1 assignment

Instructors

Carlos Díaz V.
Pontificia Universidad Católica de Chile
3 Courses33,208 learners

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