This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
- 5 stars69.27%
- 4 stars20.70%
- 3 stars5.55%
- 2 stars1.83%
- 1 star2.64%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
This course is perfect for beginners who hardly have any idea about content marketing. I learned a lot from this course and can't wait to apply the practical tips and tricks taught by Sonia Simone!
I really like the course because it gives you projects where you can practice what you have learned.
I enjoyed engaging with the community and having feedback with others.
Excellent course !!
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