Our digital identity and how we present ourselves online are essential for our professional lives. Learn how to create a professional online presence that enhances your employability and puts you in the spotlight for all the right reasons.
In this course, you will learn about the elements that make up your professional online presence, and how to take control of your digital identity. With expert guidance, you’ll learn how to present yourself and your skills in an authentic and professional way and how to make your online presence have a positive impact on your career.
From Facebook to Instagram and beyond, you’ll explore which social media platform suits your career goals and how to select which platforms you should build your professional persona. You’ll also develop an actionable plan to make your online profiles work in your favour.
You’ll consider your privacy and security settings, and learn how to build and manage a professional network. You will understand how different types of online content work on different audiences and examine the ways in which conduct and tone can affect your professional reputation online.
By the end of the course, you’ll understand the importance of your online identity and how to manage it to boost your employability.
This course is one of many, offered by Click Start, a UK training programme designed to help young people develop digital skills. Click Start offers a limited number of scholarships giving free access to young people in the UK. Check the FAQs to see more detail and follow the link to check if you are eligible for free access today.
This week, you will explore whether your own professional online presence is helping or hindering your career. During the activities, you’ll explore the risks and benefits of having a presence online, look at your digital fingerprint and explore different audiences and privacy settings. You’ll explore what you can do to improve your online presence or make it more professional, look at different approaches and find out about some easy changes you can make. The final steps will guide you through the process of turning your experience and skills from your CV into something impactful.
What does your online presence say about you?•5 minutes
Assessing your online presence•4 minutes
Managing your settings•3 minutes
9 readings•Total 90 minutes
Welcome to Create a Professional Online Presence•10 minutes
What do we mean by an online presence?•10 minutes
How does your own online presence measure up?•10 minutes
Tips for managing your professional presence•10 minutes
Improve your online presence•10 minutes
Curating your profile•10 minutes
Selling your skills•10 minutes
What are the benefits of having a social media presence?•10 minutes
Preparing for next week•10 minutes
1 assignment•Total 20 minutes
Private, public or professional?•20 minutes
1 peer review•Total 60 minutes
Submit your social media snapshot piece•60 minutes
3 discussion prompts•Total 30 minutes
Introduce yourself•10 minutes
Professional online profiles•10 minutes
Reflecting on your online presence•10 minutes
Week 2 - How do you build your professional network?
Module 2•4 hours to complete
Module details
This week you’ll explore how to use different platforms to build your professional online presence and work towards creating a plan to keep your professional online presence up to date. During the activities, you will explore different social and publishing platforms which may be useful for creating or boosting a professional profile online. You’ll consider their relative strengths and how they will fit your goals. You will also explore how to create and maintain a network of professional contacts to achieve your professional and personal development goals. At the end of the week, you’ll be exploring how to create an effective plan for your online professional presence, and sharing plans with other learners.
Established in 1904, the University of Leeds is ranked in the top 10 universities in the UK, globally renowned for its excellence in teaching and quality of research. Our academic expertise and the breadth of disciplines we cover, provides a wealth of opportunities and has real impact worldwide.
This course is part of Click Start, a UK training programme designed to help young people develop digital skills. Click Start is offering a limited number of scholarships giving free access to young people in the UK. Check if you are eligible for free access today.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.