This course is part of the Innovation: From Creativity to Entrepreneurship Specialization

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542 ratings

Jeffrey Loewenstein +1 more instructor

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You can earn credits from the University of Illinois at Urbana-Champaign that count towards a Master of Business Administration (iMBA)

Innovation: From Creativity to Entrepreneurship SpecializationUniversity of Illinois at Urbana-Champaign

About this Course

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Thinking and doing the same things faster and better is not enough for innovation; we need creativity. Fortunately, creativity is a skill you can learn. This course will examine when, why, and how you can be creative so you can go through the creative process more efficiently and effectively. It teaches concrete steps to enable you to change your perspective to see new possibilities and solutions. It clarifies what to expect from the creative process and provides support for how you can sustain your progress. It also provides guidance on leading a supportive culture for creativity. The result is an ability to increase your own creativity and that of your teams and organizations so as to recognize and develop new opportunities.
You will be able to:

-	Identify and generate opportunities to be creative and launch the innovation process
-	Intentionally and confidently enter and proceed through the creative process 
-	Foster and sustain the creativity of others 
 
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Approx. 21 hours to complete

English

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Skills you will gain

Emotional Intelligence
Personal Productivity
Adaptibility
Problem Solving
Knowledge of Human Behavior

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Approx. 21 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.8/5 (110 Ratings)

Jeffrey Loewenstein

Professor

Department of Business Administration

32,962 Learners

3 Courses

Jack Goncalo

Professor

Department of Business Administration

31,054 Learners

2 Courses

Offered by

University of Illinois at Urbana-Champaign

Start working towards your degree

This Course is part of an online degree program offered by the University of Illinois at Urbana-Champaign. When you apply for a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at Illinois. All you have to do is apply through the university.

Master of Business Administration (iMBA)

University of Illinois at Urbana-Champaign

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Syllabus - What you will learn from this course

Content Rating96%(2,476 ratings)

Week

Week 1

2 hours to complete

Course Orientation

2 hours to complete

3 videos (Total 6 min), 5 readings, 1 quiz

4 hours to complete

Module 1: Being Creative

4 hours to complete

12 videos (Total 96 min), 2 readings, 4 quizzes

12 videos

Creativity is a Core Leadership Skill8m

Creativity is a Skill You Can Learn13m

The Creative Process5m

Knowledge, Stories, and Perspectives13m

Using, Adding To, Changing, and Building Perspectives10m

Separating Stories from Perspectives3m

What Puts Us On the Road to Creativity?2m

The Impasse Cue9m

The Dissatisfaction Cue9m

The Surprise Cue7m

The Crosstalk Cue11m

Like this course? Learn more with the iMBA! (Optional)1m

2 readings

Module 1 Overview10m

Module 1 Readings and Resources10m

4 practice exercises

Lesson 1-1 Practice Quiz30m

Lesson 1-2 Practice Quiz30m

Lesson 1-3 Practice Quiz30m

Being Creative: Quiz30m

Week

Week 2

5 hours to complete

Module 2: Raw Materials and End Products

5 hours to complete

7 videos (Total 70 min), 2 readings, 4 quizzes

Week

Week 3

4 hours to complete

Module 3: The Creative Journey

4 hours to complete

10 videos (Total 80 min), 2 readings, 5 quizzes

10 videos

Module 3 Introduction9m

Creativity is a Journey10m

The Reality of Rejection4m

Lesson 3-3 Introduction: Thinking Tools for Flexibility8m

Analogy11m

Re-categorization8m

Combination6m

Association5m

Why Persist?10m

Module 3 Wrap up: Confidence and Hope4m

2 readings

Module 3 Overview10m

Module 3 Readings and Resources10m

5 practice exercises

Lesson 3-1 Practice Quiz30m

Lesson 3-2 Practice Quiz30m

Lesson 3-3 Practice Quiz 30m

Lesson 3-4 Practice Quiz30m

The Creative Journey: Quiz30m

Week

Week 4

6 hours to complete

Module 4 Supporting Creativity

We want to be more creative ourselves, and we also want to support the creativity of others. In this module, we examine how to help encourage creativity in our teams and organizations. We explore how the cultures we set can support creativity though supporting members’ motivation to be creative and providing opportunities to be creative. We examine how core tasks around providing feedback, setting rewards, and managing resources and setting constraints can encourage rather than discourage creativity. We also review the role of context, and how the spaces in which we work signal creativity is welcome or unwelcome. Through our actions and leadership, we can foster openness, autonomy, and playful experimentation, and thereby support creativity in our teams and organizations.

6 hours to complete

13 videos (Total 107 min), 4 readings, 7 quizzes

13 videos

Module 4 Introduction3m

Lesson 4-1.1 Lesson Introduction2m

Cultural Factors Impacting Creativity19m

Creating a Culture for Creativity11m

Feedback and Creativity5m

Motivation, Rewards, and Creativity17m

External Factors Impacting Creativity9m

Lesson 4-2 Wrap Up4m

Lesson 4-3 Introduction4m

Atmospheric Factors Impacting Creativity15m

Spaces Encouraging Creativity Wrap-Up2m

Module 4 Wrap-Up: Supporting Creativity4m

Gies Online Programs3m

4 readings

Module 4 Overview10m

Module 4 Readings and Resources10m

Congratulations!10m

Get Your Course Certificate10m

7 practice exercises

Lesson 4-1.2 Practice Quiz1h

Lesson 4-1.3 Practice Quiz30m

Lesson 4-2.1 Practice Quiz30m

Lesson 4-2.2 Practice Quiz30m

Lesson 4-2.3 Practice Quiz30m

Lesson 4-3 Practice Quiz [[[UPDATE]]]

Supporting Creativity: Quiz30m

Reviews

4.8

150 reviews

5 stars
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4 stars
11.99%
3 stars
2.95%
2 stars
1.10%
1 star
0.73%

TOP REVIEWS FROM CREATIVITY TOOLKIT I: CHANGING PERSPECTIVES

by RFJun 8, 2020

Great course, the video content was very informative, sustaining my interest level throughout the entire course.

by PBFeb 18, 2019

Amazing course! Great teachers! Fantastasic personal result, because it brought my creativity to a much higher level!

by NCApr 14, 2020

Superb video picture quality and clarity of voice and pronunciation. It is very useful to every alternative thinking

by DDApr 23, 2020

This course have provided me a broader perspective of Creativity and the ways to implement in an organisation.

View all reviews

About the Innovation: From Creativity to Entrepreneurship Specialization

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require robust innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints to identify and capitalize on opportunities. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.

This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world. This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admissions into the programs and explore how your Coursera work can be leveraged if accepted into a degree program here.

Innovation: From Creativity to Entrepreneurship

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Creativity Toolkit I: Changing Perspectives

About this Course

Skills you will gain