Michigan State University
Effectively delivering the news to your audience
Michigan State University

Effectively delivering the news to your audience

This course is part of Become a Journalist: Report the News! Specialization

Taught in English

Some content may not be translated

Joanne C. Gerstner
Jeremy Steele
David Poulson

Instructors: Joanne C. Gerstner

13,888 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(303 reviews)

|

97%

Intermediate level
Some related experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(303 reviews)

|

97%

Intermediate level
Some related experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Become a Journalist: Report the News! Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

We are thrilled to have you as part of Course 3 in our Introduction to Journalism Specialization. We will be discussing how to "Effectively Delivering the News to Your Audience." You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.

What's included

4 videos1 reading

You've developed your story concept. You've done your research, reporting and interviewing. Now you will learn how to take the next steps: sorting your information, and picking the right format for your news report. You will develop skills in dealing with statistics, numbers and how to figure out if you have enough information to compile an effective news report.

What's included

4 videos1 reading3 quizzes2 discussion prompts

Sometimes one of the biggest challenges in being a journalist is figuring out how to best handle quotes, format, and audience recognition. Knowing what you're reporting, and your audience, makes all the difference. You will learn how to best use and structure quotes in your news reports, choose the right format for reporting, and understand the needs of your audience.

What's included

3 videos1 reading2 quizzes1 peer review1 discussion prompt

Having an effective news report is often dictated by the many thoughtful choices made by editors and journalists. How things look, sound, feel and read impacts how the audiences choose to take in information - and if they want to interact with your media. What are the things you need to consider? You will learn how your news report can be strengthened through multimedia: audio, video, graphics, photos and maps. You will develop skills in shooting video and photos, as well as gathering audio.

What's included

4 videos2 readings4 quizzes1 discussion prompt

Being a journalist does not mean you complete a news report...and move on to another story. Many times, one report leads to another, then another, then another on a particular topic. You will learn how to harness and understand the power of your audience, and use their feedback to develop more news reports. You will also deepen your understanding of audience reaction and how to handle the feedback.

What's included

4 videos1 reading2 quizzes2 peer reviews1 discussion prompt

Instructors

Instructor ratings
4.8 (35 ratings)
Joanne C. Gerstner
Michigan State University
5 Courses60,371 learners
Jeremy Steele
Michigan State University
5 Courses60,371 learners

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4.8

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Reviewed on Aug 2, 2020

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Reviewed on Dec 5, 2022

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