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Driving Customer Equity with AI

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Driving Customer Equity with AI

This course is part of AI for Marketing Specialization

Instructor: David Schweidel

1,556 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI for Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts.

Explore the most effective tactics for customer acquisition and discover how AI can make these processes more efficient and impactful. Gain insights into the analytic foundations of modeling customer retention and uncover how AI can support retention strategies. The course also highlights the role of automation in modern marketing tactics and the benefits of using experimentation to evaluate AI's impact. Learners will assess how AI can optimize marketing operations, contributing to more efficient and effective campaigns. Join and learn the skills to harness AI for improving customer acquisition, retention, and overall equity, driving sustainable growth for your organization.