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There are 4 modules in this course
The course "Effective Presentations and Persuasive Writing" equips learners with the tools to craft and deliver impactful technical presentations and develop persuasive communication skills. Through this course, students will master the art of designing clear, engaging slides and structuring persuasive arguments tailored to diverse audiences. Learners will also gain insights into the intricacies of Requests for Proposals (RFPs) and related documents, sharpening their ability to analyze competitive strategies and write winning proposals.
What sets this course apart is its focus on real-world applications, from understanding team communication dynamics and cultural diversity to developing elevator pitches and mastering human-centered design principles. Students will also explore the latest trends in communication, ensuring they stay ahead in an ever-evolving professional landscape.
By the end of the course, participants will be able to confidently present complex ideas, influence audiences through well-constructed arguments, and continuously enhance their communication skills throughout their careers. This course is ideal for professionals looking to boost their presentation and writing abilities in technical and persuasive contexts.
The course "Effective Presentations and Persuasive Writing" provides students with the tools to design and deliver impactful technical presentations and develop persuasive communication skills. The course covers audience analysis, proposal writing, and the use of rhetorical devices to craft compelling arguments. Students will also explore strategies for adapting communication styles in diverse settings and staying current with communication trends in professional environments.
In this module, we will cover three components of presentations, planning, designing, and delivering. We will discuss frameworks and research-based strategies to help guide you as you prepare to provide a technical presentation.
Video: Melissa Marshall: Talk Nerdy to Me•5 minutes
Video: How to Avoid Death by PowerPoint | David JP Phillips | TEDxStockholmSalon•21 minutes
Persuasive Communications
Module 3•3 hours to complete
Module details
In this module, we will explore persuasion as a tool for changing or reinforcing the behaviors, attitudes, or beliefs of others. We will examine the framework of persuasive communications and consider the importance of audience analysis in the persuasive process. We will introduce the concept of elevator speech as an abbreviated, yet focused tool for persuasion.
What's included
3 videos2 readings3 assignments3 plugins
Show info about module content
3 videos•Total 35 minutes
Persuasive Communications•14 minutes
Developing Persuasive Arguments•17 minutes
Persuasion vs Influence•4 minutes
2 readings•Total 50 minutes
Small Message, Big Impact•20 minutes
Self-Reflective Reading: Increasing Your Influence•30 minutes
3 assignments•Total 90 minutes
Persuasive Communication•60 minutes
Crafting Persuasive Messages and Elevator Speeches•15 minutes
Advanced Techniques in Persuasion and Influence•15 minutes
3 plugins•Total 27 minutes
Video: How to Craft Your Elevator Speech•4 minutes
Video: Rhetorical Devices for Persuasion•7 minutes
Video: Hear Yes! More Often with the Science of Influence: Dan Norris at TEDxSanAntonio 2012•16 minutes
Future Technical Communications
Module 4•4 hours to complete
Module details
In this module, you’ll explore improvisation and design thinking as novel approaches for enhancing communications and facilitating innovation within a technical organization. Although these concepts have been in use for some time, they are new to many professionals and demonstrate how the field of technical communications continues to evolve. As we investigate these trends and process developments, you will consider how you might keep current with future communication trends to continue maturing your communication skills and effectiveness.
What's included
2 readings3 assignments8 plugins
Show info about module content
2 readings•Total 90 minutes
Seven Elements of Improvement•45 minutes
Why Design Thinking Works•45 minutes
3 assignments•Total 90 minutes
Future Technical Communications•60 minutes
Improvisation and the Foundations of Design Thinking•15 minutes
Advanced Design Thinking Techniques•15 minutes
8 plugins•Total 65 minutes
Video: BIF 8 Tom Yorton - Improv for Business? Yes!•24 minutes
Video: Kelly Leonard | Learning Lessons Through Improv | TEDxZumbroRiver•10 minutes
Video: What is Design Thinking? An Overview (2020)•10 minutes
Video: Design Thinking: Empathize•4 minutes
Video: Design Thinking: Define•5 minutes
Video: Design Thinking: Ideate•4 minutes
Video: Design Thinking: Prototype•5 minutes
Video: Design Thinking: Test•3 minutes
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The mission of The Johns Hopkins University is to educate its students and cultivate their capacity for life-long learning, to foster independent and original research, and to bring the benefits of discovery to the world.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.