Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,114 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
279 reviews
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Marketing Strategy and Techniques
- Marketing Strategies
- Customer Insights
- Strategic Marketing
- Product Marketing
- Branding
- Target Audience
- Brand Strategy
- Marketing Planning
- Brand Management
- Marketing Operations
- Brand Marketing
- Marketing
- Consumer Behaviour
- Business Marketing
- Marketing Management
- Business Strategy
- Market Opportunities
- Target Market
- Value Propositions
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructor
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Showing 3 of 279
VB
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
MJ
Reviewed on Jun 23, 2022
Exelente , informacion muy oportuna en el desarrollo como emprendedores y futuros profesionales.
AS
Reviewed on May 25, 2022
Un excelente curso que ofrece demasiada información para fortalecer los conocimientos en marketing de tal forma que se desarrollen nuevas habilidades.
