Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
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Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,220 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
Prepare for a degree
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Product Marketing
- Marketing Operations
- Target Market
- Branding
- Consumer Behaviour
- Market Opportunities
- Brand Strategy
- Brand Marketing
- Target Audience
- Marketing
- Business Strategy
- Strategic Marketing
- Business Marketing
- Brand Management
- Value Propositions
- Marketing Planning
- Marketing Management
- Marketing Strategies
- Customer Insights
- Marketing Strategy and Techniques
Details to know
Shareable certificate
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Assessments
8 assignments
Taught in Spanish
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This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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