Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,231 already enrolled
Included with Learn more
Ask Coursera
Gain insight into a topic and learn the fundamentals.
279 reviews
98% of learners liked this course
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
Prepare for a degree
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Business Marketing
- Strategic Marketing
- Marketing Operations
- Target Market
- Brand Strategy
- Brand Marketing
- Marketing
- Business Strategy
- Value Propositions
- Marketing Strategies
- Brand Management
- Customer Insights
- Marketing Management
- Consumer Behaviour
- Market Opportunities
- Branding
- Target Audience
- Marketing Strategy and Techniques
- Marketing Planning
- Product Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructor
Instructor ratings
(27 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
86.02%
- 4 stars
10.75%
- 3 stars
1.79%
- 2 stars
0.71%
- 1 star
0.71%
Showing 3 of 279
DS
Reviewed on Feb 14, 2024
Es super completa y muy util ya se se aclaran ciertas dudas que habian quedado, muchas gracias.
MB
Reviewed on Feb 9, 2022
Muy buen curso! En mi punto de vista pondría una semana 4 o un par de videos de como se ve en la actualidad el marketing con empresas reales. Muy buen material y explicaciones excelentes! Saludos :)
YM
Reviewed on Aug 3, 2023
muy completo ejemplos claro y cotidianos para colocar en practica muchas gracias
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
