When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

GenAI for Executives & Business Leaders: An Introduction

3 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

GenAI for Executives & Business Leaders: An Introduction

This course is part of Generative AI for Executives and Business Leaders Specialization

Instructor: IBM AI Academy

48,646 already enrolled

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

536 reviews

Beginner level

No prior experience required

Flexible schedule

3 hours to complete

Learn at your own pace

97%

Most learners liked this course

2 modules

Gain insight into a topic and learn the fundamentals.

536 reviews

Beginner level

No prior experience required

Flexible schedule

3 hours to complete

Learn at your own pace

97%

Most learners liked this course

What you'll learn

Understand the history and impact of generative AI for business
Learn about the importance of your data in relation to business AI
Know the importance of trust, transparency and governance
Apply generative AI to key use cases like customer service and application modernization

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Generative AI for Executives and Business Leaders Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But artificial intelligence (AI) is not magic. It’s math and science, and it’s going to touch every aspect of our lives.

IBM AI Academy offers this course as part of its initiative to bring awareness at executive levels on the capabilities of AI. Led by IBM thought leaders, this course provides lessons and learnings that are appropriate for CXOs or line of business leaders. The course will provide foundation level understanding of generative AI. You will learn about what generative AI is, how generative AI can create business value, the importance of AI trust and transparency, and how apply generative AI to key use cases like customer service and application modernization. This is a short self-paced course where you hear from IBM's thought leaders. No prior AI background required. Come join us in our effort to help you get started with AI adoption!

Module details

This module will get you started with some key events in the history of artificial intelligence (AI). You will learn about the importance of generative AI to businesses and get introduced to different approaches to applying generative AI. You will also learn about foundation models and their benefits. This module will explore issues like AI hallucination, bias, and risk and learn how applying AI ethics and governance builds trust. You will have the opportunity to review the different ways to put AI to work in a business. You will gain insights on using generative AI to improve your service and delight your customers. Finally, delve into the use of AI in application modernization and some best practices to gain a competitive edge.