This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
This course is part of the Global Health Innovations Specialization
About this Course
What you will learn
Consider key factors influencing the adoption and scaling up of different healthcare innovations so as to examine what success looks like.
Analyse how organizational structure, culture and resources are key in adoption in relation to organizational contexts.
Examine how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability.
Apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
Skills you will gain
- Persuasive Techniques
- Public Health
Start working towards your Master's degree
Syllabus - What you will learn from this course
HOW TO IDENTIFY A SUCCESSFUL INNOVATION
ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
IDENTIFYING THE END USER AND SECURING ENGAGEMENT
- 5 stars79.31%
- 4 stars12.06%
- 3 stars6.89%
- 1 star1.72%
TOP REVIEWS FROM HEALTHCARE INNOVATION: WHAT DOES SUCCESS LOOK LIKE AND HOW TO ACHIEVE IT?
The Course is Timely and Informative. This is both essential and sensitive that your life decisions in the future is anchored on this Course. Be Wise.
The class was helpful and gave insight into innovation
About the Global Health Innovations Specialization
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