Learn how to define roles more clearly, create practical success profiles, write inclusive high-performing job posts, choose better channels, design smarter application funnels, and use simple metrics to improve results over time. Throughout the course, you will build a practical approach to attracting more qualified candidates without relying on guesswork, outdated job descriptions, or bloated hiring processes.

Hire faster, hire smarter
4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Hire faster, hire smarter
This course is part of Recruiting & Onboarding for Today’s Workforce Specialization

Instructor: Evan Kimbrell
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Define roles and success profiles based on real business needs, team context, and first-year outcomes.
Write inclusive, compelling job posts and design application funnels that attract stronger candidates.
Track core hiring metrics, diagnose funnel bottlenecks, and improve your inbound hiring process over time.
Skills you'll gain
- Stakeholder Management
- Performance Metric
- Content Performance Analysis
- Talent Recruitment
- Recruitment
- Recruitment Strategies
- Promotional Strategies
- Promotional Materials
- Diversity and Inclusion
- Promotions and Campaigns
- Stakeholder Analysis
- Process Improvement
- Key Performance Indicators (KPIs)
- Job Analysis
- Workplace inclusivity
- Stakeholder Engagement
- Conversion Funnel Analysis
- Business Writing
- Copywriting
- Talent Acquisition
Details to know

Shareable certificate
Add to your LinkedIn profile
Recently updated!
April 2026
Assessments
9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Recruiting & Onboarding for Today’s Workforce Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Leadership and Management
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."







