IBM

Build Your AI Leadership Strategy

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IBM

Build Your AI Leadership Strategy

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Translate business goals into a focused set of high-conviction AI priorities rather than scattered experiments.

  • Rank competing AI use cases with a value–effort framework, weighing impact, feasibility, and risk.

  • Sequence priorities into a phased AI roadmap with milestones, dependencies, and early quick wins.

  • Build a one-page AI business case—costs, value, risks, and assumptions—that earns executive approval.

Details to know

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Recently updated!

September 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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Build your Leadership and Management expertise

This course is part of the IBM Lead AI Transformation: Strategy, Governance & Execution Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from IBM

There are 4 modules in this course

Turn a broad mandate to “use AI” into a focused, defensible AI strategy. This module shows leaders and managers how to translate business goals into a small set of high-value AI priorities, tying every AI initiative to a measurable business outcome, a KPI, and an owner. Learn to tell a genuine AI strategy from scattered experimentation, apply portfolio thinking to prioritize AI use cases, and align generative AI and enterprise AI investment with core business strategy instead of technology hype. Built for aspiring AI transformation leaders, product and operations managers, and executives developing AI leadership skills, it covers AI strategy alignment, use-case prioritization, value and ROI framing, and the reasoning behind the high-conviction AI bets that actually scale across the enterprise.

What's included

5 videos1 reading1 assignment1 plugin

Prioritize AI use cases and turn scattered AI projects into a focused, funded AI strategy. This module builds the decision-making skill enterprise leaders need to rank competing AI investments, weighing business value against feasibility, implementation effort, and risk to produce a short, defensible priority list they can justify to a board, CFO, or risk committee. It covers AI use-case selection, weighted scoring, the value–feasibility–risk matrix, portfolio prioritization, sequencing and road mapping, and tying each AI initiative to a measurable KPI. Built for AI transformation leaders, AI program and product managers, and business-unit leaders driving AI adoption, it develops practical judgment for AI portfolio management, ROI, and governance — the skill that decides which AI opportunities enterprise funds first, and why. No prior AI or coding experience is required.

What's included

5 videos1 reading1 assignment1 plugin

A prioritized list of AI use cases is not yet a plan. This module teaches AI and business leaders how to build an AI transformation roadmap — a phased, milestone-driven plan that sequences enterprise AI initiatives from pilot through production and scale. It covers mapping dependencies, placing early quick wins, and ordering initiatives by organizational readiness and momentum rather than by technical feasibility alone. Core topics include roadmap planning, use-case sequencing, phased execution, stakeholder alignment, governance, data readiness, change management, and adoption — the essential skills of enterprise AI strategy and digital transformation. Designed for aspiring and practicing AI transformation leaders, program and product managers, and business-unit leaders, the module connects strategy, execution, and measurable business outcomes into one defensible plan that executives can approve and fund.

What's included

5 videos1 reading1 assignment1 plugin

Turn approval-stopping AI proposals into a credible, fundable investment case. This beginner-friendly module teaches business leaders how to build an AI business case that executives, CFOs, and boards will actually approve — no finance or coding background required. Learn to write for the finance reader, lead with a quantified business problem rather than the technology and rest your numbers on a measured baseline instead of vendor estimates. You’ll model return on investment (ROI) across conservative, base, and optimistic scenarios; account for total cost of ownership (TCO), including data preparation, integration, and change management; build a risk register with named accountability; and quantify the cost of doing nothing. Core skills include AI strategy, financial modeling, cost-benefit analysis, business value measurement, stakeholder communication, and executive decision-making for enterprise AI transformation.

What's included

5 videos1 reading1 assignment1 plugin

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Instructor

LearnQuest Network
224 Courses1,024,563 learners

Offered by

IBM

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.