In today's competitive business landscape, intellectual property (IP) has emerged as a crucial element for companies seeking a strategic edge. This course delves into the intricate world of intellectual property and explores how it can be leveraged as a potent tool to secure a competitive legal advantage in the market. the course will help students to :
- Gain insights into the legal framework surrounding intellectual property, both at the national and international levels.
Understand the implications of IP laws on business operations and how to navigate legal challenges.
Participants will gain a comprehensive understanding of the various forms of intellectual property, including patents, trademarks, copyrights, and trade secrets.
The course will guide participants on how to strategically manage and capitalize on their intellectual property portfolio. This includes effective ways to identify, protect, and exploit IP assets to enhance competitiveness.
The course will incorporate real-world case studies of companies that have effectively utilized intellectual property for a competitive edge. Extract best practices from successful examples across industries.
By the end of the course, participants will have gained a holistic perspective on how intellectual property can be harnessed as a competitive advantage, equipping them with valuable knowledge to navigate the intricate terrain of IP in the business world.
This module provides a comprehensive exploration of the implications of Intellectual Property laws on business operations. It equips learners with the knowledge to navigate legal challenges related to IP rights and their enforcement. The module covers the various forms of intellectual property, including patents, trademarks, copyrights, and trade secrets, with a focus on both European and international frameworks.
What's included
4 videos2 readings2 assignments
Show info about module content
4 videos•Total 20 minutes
Objectives of the course•6 minutes
Protecting innovations: Challenges for businesses•4 minutes
Protecting innovations: The diversity of protection modes•3 minutes
Protecting innovations: Defining the TM under European law •7 minutes
2 readings•Total 5 minutes
The Intellectual Property Metro•5 minutes
Additional material: Why Intellectual Property is essential for your business•0 minutes
2 assignments•Total 35 minutes
Quiz #1•15 minutes
Running Case Study 1/3•20 minutes
Strategic management and capitalization of intellectual property portfolio
Module 2•1 hour to complete
Module details
This module focuses on the strategic management and capitalization of an Intellectual Property portfolio. It covers effective methods for identifying, protecting, and exploiting IP assets to drive business competitiveness.
What's included
6 videos4 readings2 assignments
Show info about module content
6 videos•Total 29 minutes
Identify the methodology•5 minutes
Validity conditions to protect trademarks, patents and designs•5 minutes
The procedure for registering a trademark under European law•7 minutes
Intellectual Property: Protection Offered by Registration - The Example of Patents•3 minutes
The rights conferred by the trademark•4 minutes
Copyright as an asset•5 minutes
4 readings•Total 10 minutes
Registration Procedure•5 minutes
Comprehensive Framework for Strategic IP Management and Optimization•5 minutes
Additional Material: Examples of International guidelines (WIPO)•0 minutes
Additional Material: Tips on European Procedure•0 minutes
2 assignments•Total 40 minutes
Quiz #2•15 minutes
Running Case Study 2/3•25 minutes
Leveraging Intellectual Property for competitive advantage
Module 3•1 hour to complete
Module details
This module explores how Intellectual Property can be harnessed as a competitive advantage, providing companies with the knowledge and strategies to navigate the complex IP landscape of the business world.
What's included
5 videos2 readings2 assignments
Show info about module content
5 videos•Total 30 minutes
Optimization of an IP Strategy•6 minutes
Brand management in the context of new technologies•3 minutes
Brand image and damage to reputation: How to react using IP assets•3 minutes
Brand strategy for a startup•9 minutes
Conclusion•8 minutes
2 readings•Total 5 minutes
The impact of emerging technologies on IP management•5 minutes
Additional Material about entrepreneurs and new tech•0 minutes
Founded in 1906, EDHEC is now one of Europe’s top 15 business schools .
Based in Lille, Nice, Paris, London and Singapore, and counting over 90 nationalities on its campuses, EDHEC is a fully international school directly connected to the business world. With over 60,000 graduates in 120 countries, it trains committed managers capable of dealing with the challenges of a fast-evolving world.
Harnessing its core values of excellence, innovation and entrepreneurial spirit, EDHEC has developed a strategic model founded on research of true practical use to society, businesses and students, and which is particularly evident in the work of EDHEC-Risk Institute and Scientific Beta.
The School functions as a genuine laboratory of ideas and plays a pioneering role in the field of digital education via EDHEC Online, the first fully online degree-level training platform.
These various components make EDHEC a centre of knowledge, experience and diversity, geared to preparing new generations of managers to excel in a world subject to transformational change.
EDHEC in figures: 5 campuses (Paris, Lille, Nice, London, Singapore) 9400 students in academic education (60 000+ alumni), 25+ degree programmes ranging from bachelor to PhD level, 175 professors and researchers, 15 specialist research centres.
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