Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
About this Course
Learner Career Outcomes
Learner Career Outcomes
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly. I enjoyed this course tremendously, highly recommended!
it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success
I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.
very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example
About the Organizational Leadership Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
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Will I earn university credit for completing the Course?
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