Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
This course is part of the Organizational Leadership Specialization
About this Course
Skills you will gain
- Crisis Management
Syllabus - What you will learn from this course
Leadership Lessons From Great Brands
The Art of Leadership Storytelling Made Simple
Storytelling in Crisis: The Ultimate Marketing Event
Leadership Storytelling and Innovation
- 5 stars64.38%
- 4 stars24.40%
- 3 stars8.73%
- 2 stars1.23%
- 1 star1.23%
TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING
I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.
Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities
very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example
I really enjoyed this course. It clearly outlines the critical characteristics of a successful brand and story. This course is beneficial for everyone who wants to increase
About the Organizational Leadership Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.